Indie Lee & Co.
Tell us about your business.On April 22, 2009, I successfully survived surgery to remove an environmentally derived brain tumor. After the surgery, I awoke with a new outlook on life and the passion to create a special subset of sustainably stylish skincare that not only benefits the environment, but also supports the well being of others. The Indie Lee collection officially launched in early 2010 and then was re-launched with a sleek new look in April 2013.
Tell us about your workspace, shop, or studio.Indie Lee & Co. is headquartered in South Salem, New York. Inside, we have a full testing lab where many of our products originate. Outside, I have a greenhouse and garden, which is where many of our products ingredients are grown. All manufacturing takes place in Orlando, Florida, which is also where our scientific testing and product development now resides.
What inspires you?I have a passion for sharing my knowledge about the benefits of natural ingredients and products. I also like connecting with others through the telling of “my story,” which I have found empowers others to make better, more healthful lifestyle choices. By helping others to understand and weigh the positive and negatives in their skincare decisions, they can make informed choices and focus on good ingredients. After my illness and recovery, I decided to take matters into my own hands and do just that!
What makes your business stand out?Indie Lee & Co. offers stylish products with a purpose. All of our sleek and elegant skincare offerings do what they say they do, without sacrifices in health or enjoyment. All Indie Lee products are comprised of the finest all-natural ingredients from around the world, the line is designed to enhance the face and body with pretty and polished products that pack a powerful purpose. Products are pesticide-free, GMO-free, organic ingredients. I work with chemists and pharmacists to find natural solutions for skin care. Indulge in the luxurious feel and beautiful benefits of Indie Lee products while protecting the earth - and your body.
What advice would you give an aspiring creative entrepreneur?I say go for it! If you are passionate about something don’t let fear get in the way. Talk to other entrepreneurs, network, and ask questions...lots of questions. I think we often default to finding reasons why we can’t. I challenge myself and others to look for the ways we can. There is a reason for the old saying, "you are only as strong as your weakest link." Know what you are great at and be honest about the parts of the business that you aren't so good at. Then, hire the best people for those areas. I honestly believe we are far more resourceful than we give ourselves credit for. After all, I started my own business in my kitchen and funded it selling some of my jewelry after being told my condition was terminal (and that I should get my affairs in order). Never underestimate the power of believing in yourself.
What does American Made mean to you?Since I love focusing on positive change, I strongly believe that American Made means knowing what is in our products and supporting my larger community “the USA.” By being made in America, companies like mine produce smaller carbon footprint since manufacturing domestically uses less fuel when transporting our finished products to our domestic customers.
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