Route 6 Protein Bar

American Made Since 2014
2014 Wildcard Finalist

Katelyn Collins

New York, New York
Route 6 is committed to doing its part in the #FixFood mission by providing our grocery aisles with a healthy alternative to processed food.
Food, Dry Goods

Tell us about your business.

Route 6 Protein Bar is a bar with a #FixFood mission! And I want to do my part in it - complete with a fun voice, lightheartedness, transparency and open communication. There is a problem with the majority of the food choices that are readily available to the general public. Ever since the processed food boom that brought us those handy 1950s TV dinners, what's been partying in our food is nothing but refined sugar, chemicals, additives, white flour, and a secret list of GRAS (the multitude of food additives the FDA deems "generally recognized as safe" that aren't required on food labels)! And this is making many of us a little crazy. With Route 6, I have happily accepted my responsibility in the #FixFood Mission and that is: To provide the general public with a product that supports optimal health. In its quest to swapping out "broken food" for "fixed food," Route 6 will always be unprocessed, unrefined, and will consist only of raw, organic ingredients.

Tell us about your workspace, shop, or studio.

My bar and all of its business ideas including its witty website, super fun blog, and rather entertaining fundraising campaign (coming soon!) have all begun in two places: 1. In a New York City health club where I work as a front desk receptionist and get paid by the hour. 2. In my New York City studio apartment that I won in a low income housing lottery. I'm grateful for both and feel like they qualify me as rather American Made. :P I make my bars in a tiny kitchen space that has been lent to me rent free out of the goodness of kind hearts. This is a great place to start, especially in my position, but I will have to expand to a larger more official facility once I have the means to do so. But my favorite workspace is within my brain. In a business world where you have the technician, the entrepreneur and the manager, I'm meant to be the entrepreneur. My favorite part about all of this is the literal creation of the business while keeping an important mission in mind.

What inspires you?

I'm concerned most with the emotional and mental impact food can have on people. Creating products for our grocery aisles that support happy relationships with food rather than obsessive or destructive ones inspires me most. When we nourish our bodies with whole foods, science proves that the negative brain chemistry instigated by processed food and refined sugar can and will be assuaged. I'm not another health nut on the Paleo Bandwagon. I no longer care about becoming 12% body fat. Yes, I used to, but today I eat this way and promote it because helping future Americans create better mindsets around food motivates me most. I ask myself, “is this mindset or behavior around food something I’d want my future daughter watch me practice?” If the answer is “no,” then I no longer do it. Eating clean is the tangible step within the spiritual process of nurturing a healthier relationship with food. I know it will do the same for others who were challenged the way I once was.

What makes your business stand out?

My business stands out because it runs according to some pretty unique ideas. My business bases all of its decisions with the following core values in mind: - My CEO is not me but a higher power - Take your time - If it doesn't feel right, don't do it - Be of service - Tell the truth - Be genuine - Have a sense of humor - Overwhelm is a choice - See the positive - See the opportunity - Have fun

What advice would you give an aspiring creative entrepreneur?

I'd tell him/her to order a Starbucks beverage this season and take a look at the cup. If the sleeve says what I saw recently, it should go a little something like this: "The only courage you ever need is the courage to live the life you want." -Oprah Winfrey Take it to heart, think about what you truly want, recognize your fears surrounding it, and do it anyway.

What does American Made mean to you?

American Made is when a small-town girl from Cape Cod moves to the big city with dreams to become an actress, gets inspired by an Oprah quote on a Starbucks chai latte to pursue an entrepreneurial endeavor, and is chosen by the Martha Stewart dream team to make that vision a reality. Throw in an appearance on Shark Tank one day, and it doesn't get more American Made than that.

Comments (4)

  • ryan collins19 24 Aug, 2014

    I ate these bars while out on a 24 hour long fishing excursion....BIG CHANGE from the usual Dunkin' Donuts junk...

    Thanks Katelyn!

  • collinskatelyn 29 Aug, 2014

    My pleasure! Glad it got you through. What a long trip!

  • kathmcdonald22 22 Aug, 2014

    Woohoo! That's how to run a business, with authentic heart and a natural product people need and want.

  • collinskatelyn 22 Aug, 2014

    Thank you Kathleen! So grateful for your support!


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