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Aminimal

American Made Since 2012
2014 Design Finalist

Svetlana Briscella & John Briscella

Brooklyn, New York
Aminimal studio focuses on researching complex systems and emerging technologies as an approach to designing 21st century products.
Design, Industrial Design & Lighting
Finalist

Tell us about your business.

We were walking in NYC after coming back from traveling in Europe and talking about how much we love the energy in this city. That moment we decided that we can go into the next phase in our life and create our own design studio and company. Our process of creation comes from different inspirations in science, technology and nature. Our studio is evolving with the experiences that influence our designs.

Tell us about your workspace, shop, or studio.

We are based in Brooklyn, Williamsburg where we live in a live and work artist space. Our life is intertwined with the work we constantly create.

What inspires you?

Our inspiration can come from different places. We love to travel and see different cultures and amazing cities. New technologies which are pushing the boundaries of forms and shapes inspire us to experiment and go into new directions.

What makes your business stand out?

We hope that our business stands out from others. Yet we are not concerned with design trends. Having the freedom to design from our experiences and inspiration is what we need to create. We think that people notice this in our work and will appreciate our work even more.

What advice would you give an aspiring creative entrepreneur?

Design is a reflection of yourself. Be honest and have fun with your work. Never stop learning new skills, exploring new fields and pushing the limits of what is possible in design.

What does American Made mean to you?

We design with the resources that are near us. Technology has become more accessible than ever. We need a reliable communication with these new processes in order to push the limits of new design aesthetics. Having a successful design experiment is an ability communicate all the technical issues and iterating. American manufacturing are willing to work with independent designers to reach new emerging markets. This is were we match up well with American Made design.

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