Dolly Lana Designs

American Made Since 2013

Sara Helsten

St. Louis, Missouri
Dolly Lana Designs offers unique, stylish and functional baby booties and bandana bibs. Handcrafted in St. Louis, MO.
Style, Accessories

Tell us about your business.

Dolly Lana Designs began in 2013 when I began sewing items for my daughter and son. It started with dresses, hair bows, bow ties and booties. I opened an Etsy shop with hopes of selling all of these items. When my booties began selling quicker than the rest, I slowly weaned out the rest of my items. Over the last few months, I created a bandana drool bib which has been a great addition to my shop. I'm growing my business by offering wholesale items to boutiques and small, local shops. I've been working on expanding my brand through online media which includes Instagram, Facebook, and Twitter.

Tell us about your workspace, shop, or studio.

Dolly Lana Designs' studio has been revamped numerous times due to our evolving, growing family. What was once set aside in a spare room, cramped with piles of fabric and sewing supplies, has now moved into a more formal studio space in our finished basement. A large area with lots of natural sunlight from our walkout and numerous windows allows for a relaxing atmosphere. Fabrics are now organized in neat stacks and color coordinated in a cubicle shelving unit. Bolts of fabric are neatly arranged for optimal viewing and accessibility. There are inspiration pin boards, pegboards, and sewing supplies galore!

What inspires you?

Inspiration comes from many things in my life but in my business I find the most inspiration from fabrics. Designer fabrics are endless and ever changing.

What makes your business stand out?

High quality craftsmanship, customer service and unique design are what makes my business stand out. My passion for my craft and attention to detail makes my business one of a kind.

What advice would you give an aspiring creative entrepreneur?

Success is obtained through hard work, passion and patience. Don't compare your products with others but instead use them to help inspire you to become better.

What does American Made mean to you?

American Made means a dedication to ones craft and providing goods made with high quality. It means supporting local, small businesses and taking pride in those who make these items. Buying American made products stimulates economic growth and keeps unique artisans working.

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