Lure Paper Goods

American Made Since 1998
2014 Crafts Finalist

Jeff Matz & Paul Mastriani & Sarah Collins

Orlando, Florida
A meeting of art and mind. A marriage of ink and paper. A hand-pulled and screen-printed collection of notecards, journals, gift tags & posters.
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Tell us about your business.

The design studio has been open since 1998 but in 2004 we decided we wanted to create products from start to finish and put them out in the world without the usual feedback we get from clients in the advertising realm. So, we started the stationery company to be our own boss. This video will give you a little background on our studio. It was done by Keith Burnson of for a pop up shop we did at Workspace in Tampa. Music by The Photographic. This video will give you a little background about us. It was created by Keith Burnson of for a pop-up shop we did at Workspace in Tampa. Music by The Photographic.

Tell us about your workspace, shop, or studio.

Screenprinting, design, and retail—it all goes down in our little 1600 sq ft studio. We’re a working design studio with a staff of four in a loft-like space just north of downtown Orlando. We have a small storefront where we sell our hand-printed posters, notecards, and journals. In the back of our studio is a screenprinting table we built ourselves. We also have an internship program where students learn the craft of screenprinting.

What inspires you?

Do-gooders, loud music, art, food, anything vintage, printmaking, nature, travel, bookstores and our network of design pals.

What makes your business stand out?

Having the design studio work hand-in-hand with the screenprinting side of our business. In the world of stationery, there’s a trend of letterpressed art. Not many studios are screenprinting their notecards. We also have quite a range of looks in our line—from vintage-inspired kids, snarky wit to rock ’n’ roll inspired imagery.

What advice would you give an aspiring creative entrepreneur?

Be ready to do what you love and live what you do!

What does American Made mean to you?

Not just hand-crafted, but heart-crafted. Original products, hand-pulled and screen-printed right in our studio.

Comments (1)

  • Robert Mastriani 4 Aug, 2014

    Best of Luck Lure Paper Goods!


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    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

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    Nov. 7, 2014

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    Nov. 8, 2014

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    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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