Greenfield Corporation d/b/a G's Apple Dreams
Tell us about your business.Greenfield Corporation, named in honor of my Grandmother, Mattie Winfield Green, blossomed from memories of my childhood on a small farm in Alabama. Rolling orchards on the property produced sun kissed apples which my sister and I would happily pick and bring back to my Grandmother, and from these select fruits, she crafted applesauce cake, a treat revered by our family that brought pleasure to anyone and everyone who was lucky enough to have a taste. In 2012, equipped with her recipe and dream to share this culinary confection with others, I created a business plan and began production on mini applesauce muffins titled G's Apple Dreams. Through these muffins I would help to achieve my own dreams, share my Grandmother's love with others, but more importantly to morph my Grandmother's recipe into a living legacy.
Tell us about your workspace, shop, or studio.As you enter the small bedroom in my home, beyond the styrofoam coolers and corrugated boxes, lies a desk and computer. There's an old china cabinet I use for binders and books and a small buffet table for odds and ends. Quaint but tidy, it's where I spend the most time contemplating the next opportunity. On other days, my car serves as my office when I'm headed to the bakery or out on sales calls. The trunk is filled with a plethora of items for demo days at local grocery stores. My favorite item is my French basket. It cradles my monogrammed apron and antique butter knives along with cocktail napkins and recipe cards. It's a gentle reminder of hot summer days at the farmers markets and how the business has grown.
What inspires you?It's so cliche, but my children inspire me daily. I serve as a steward for my children and it is a privilege to do so. With the challenges of everyday life, they remind me to not take life too seriously, to laugh at things when they go wrong and that unconditional love prevails. They're the first ones to support me, to tell me it's okay, and that things will get better. Their inspiration has opened my eyes to the world around me. I could not ask for anything more.
What makes your business stand out?As a small female business owner, I believe in the commitment of giving back to the community. Greenfield's is about the past and the present. My Grandmother passed away from Alzheimer's in 1997. In honor of her, our company gives back our local Alzheimer's organization. It is my hope to continue this legacy until there is a cure for Alzheimer's.
What advice would you give an aspiring creative entrepreneur?Keep the faith and never give up. There will be plenty of bumpy roads along the way, but it's a journey worth discovering. If the passion and drive is there, the rest will follow. Stay dedicated to the task at hand and keep your eyes open for the opportunities.
What does American Made mean to you?Freedom and opportunity means American Made. Freedom to create what becomes your passion and the opportunity we have as Americans to share that passion.
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