Tell us about your business.Fort Standard is a contemporary Industrial Design studio founded by Gregory Buntain and Ian Collings. Their collaborative work is an ever-evolving dialog between their unique perspectives and their shared approach to progressive design thinking. Working primarily in long lasting natural materials, their approach to design is often geared towards using traditional production methods in innovative ways. Having developed a distinct form language rooted in simplicity and functionality, their attention to detail, connections and materiality generate value through design in what Buntain and Collings describe as a “warm-contemporary” aesthetic.
Tell us about your workspace, shop, or studio.We work in a communal shop in Redhook Brooklyn. Our space is filled with other small businesses which makes it feel like we are part of a community.
What inspires you?There are infinite sources of inspiration as it can come from anywhere. However, our process has become quite rewarding in the ways it reveals leads. Most often it is some thing like a metal project reveling something about wood or a connection detail reveling something about movement. We also both enjoy the outdoors and love traveling so you could say that’s probably our favorite type of inspiration but it ca n also come from materials themselves or something you see on your way to work. NYC is incredibly inspiring and so are the other designers that are working here.
What makes your business stand out?We believe that objects should wear in rather than wear out; which is the main impetus or attraction to using long lasting materials. Materials and design directions inform each other. What we concern ourselves with is asking what is the best material for the application and w hat are the potentials and dominate characteristics of this material. And how can we u se them in honest relation to each other or to the function of the object.
What advice would you give an aspiring creative entrepreneur?Whether it is a new product for our line, developme nt for another company or the interior of a commercial space; the parameters of every project a re always a different. This is what keeps things interesting and brings about shifts in our l earning. In that sense, they are all equally important. Each project teaches us something new.
What does American Made mean to you?Much of current design is becoming inherently more honest in the ways products have regained the ownership of the people and process that make them. As a product of the information age, it is much easier for consumers to be informed. With this accessibility comes the desire our products to take on this same dimens ion. The role of the designer plays a very important part in this. We are engaged by the idea o f story telling as much as we are finding new design solutions.
Mark Your Calendar
WINNERS ANNOUNCEDOct. 17, 2014
2014 Award Winner and Audience Choice Winner announced.See past Award Winners
AMERICAN MADE MEETUPNov. 7, 2014
Join Martha at the American Made Summit kickoff cocktail party.Buy Tickets Now
AMERICAN MADE SUMMITNov. 8, 2014
Don’t miss our networking event and maker lecture series in New York City.Buy Tickets Now
RENEGADE CRAFT FAIRNov. 15 - 16, 2014
Shop for holiday gifts at the Martha Stewart American Made Pavilion.Learn More