Tell us about your business.e-Desserts, Inc.is a baked goods manufacturer that makes bars, cakes, scones, and lemon curd. I decided to start the business after a coworker handed me an article about the Entrepreneur Space. He knew that I was interested in doing my baking on the side, but did not have a place to bake. This was the turning point. The Entrepreneur Space is a business incubator that offers more than a kitchen to bake, it supports its clients. Now I bake weekly or as needed at the E-Space and do farmers’ markets to gain exposure. The plan is to sell wholesale to restaurants, coffee shops, and specialty food markets. I have a great product; it is a matter of finding the right niche. I can see e-Desserts becomes a profitable business in the near future with persistence.
Tell us about your workspace, shop, or studio.I don’t have a store. The Entrepreneur Space is my manufacturing operation location. It provides the kitchen and equipment along with an assistant to help with production. It also provides a lot of supports – public relations, advice, connections, and more to help us succeed. Now I sell retails at farmers' markets for the most part, but the aim is to do whole. I manage the business in my home office.
What inspires you?The ability to be creative! I can work a recipe until I get it right and adjust it later if needed. It is satisfying to be able to create something that others enjoy.
What makes your business stand out?Quality and taste! I use high quality ingredients and take great care making the product. As a result, I have a great tasting product with an appetizing look.
What advice would you give an aspiring creative entrepreneur?Be sure to love what you are undertaking and get support from friends and family. It is this combination (love and supports) that will sustain you.
What does American Made mean to you?To me it is the same concept as buying and eating local. You can see the satisfaction on the producers’ face and taste the difference between freshly picked fruits and vegetables vs. the ones that come across the Atlantic. American made boost the economy and give personal satisfaction to the creators. Of course one cannot make everything; nonetheless farming and manufacturing remain the bread and butter of a country.
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