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Warren Tales

American Made Since 2013
2014 Crafts Finalist

Lindsey Warriner

Coronado, California
Warren Tales is an independent paper craft studio and functions as a digital press, complemented by hand-typed and handmade products.
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Tell us about your business.

I’d always been obsessed with all things paper, but became smitten with greeting cards in College and quickly started scouring shelves for the well-designed, well-made, and well-phrased. It became a fast passion and I began following small presses like bands—pining for a new release or limited print run—until finally, I was struck with the cockameme idea of going into business. Originally a writer and working in children’s publishing, I packed my Boston home into the trunk of my car and drove a windy and adventurous 13,000 miles to settle into the west coast and a newfound peddling of puns. Now, Warren Tales operates as an online business and is sold in stores across the country as well as in Tokyo, Japan. Our unique cards are created, cut, packaged, and plucked by unique humans to ensure the finest quality and letter-writing experience.

Tell us about your workspace, shop, or studio.

I work out of my home (or should I say live out of my studio). Some girls are happy with a closet full of clothes, while I get my kicks filling mine with paper! I love that Warren Tales, an awe-inspiring creative community, and the greeting card industry as a whole are what I wake up and fall asleep to.

What inspires you?

Above all, my greatest influences can be accredited to innate dexterity, my Mother's insistence on recycling, and my Father's fabulously (terribly) punny sense of humor; all of which shaped me into the bowler hat-wearing Warriner (etymology: "rabbit keeper" . . . get it) you see today.

What makes your business stand out?

Warren Tales' specialty lies in the "everyday occasion". Yes, greeting cards are for birthdays and lovers and loss, but their gift is the ability to connect people—not only by delivering our handwriting and the smell of our perfume, but by providing a reason to write. It is Warren Tales' purpose and pleasure to provide the catalyst for conversation: from thank you to I miss you; funny to unfortunate; by mail or by hand. We're thinking of you.

What advice would you give an aspiring creative entrepreneur?

To succeed as a creative entrepreneur, your greatest feat of creativity should be applied to business operations. (Embrace the irony.) Most importantly: value your time, both in and away from work.

What does American Made mean to you?

To me, "American Made" means that a work is inspired by the experience of living in and interacting with the seemingly infinite elements of this country. It's a brilliantly broad term that celebrates a highly inclusive selection of goods, given each person's unique exchange and circumstances. It also extends to making a choice to support the use of materials made and sold within the U.S.—though it's hard to say where our tape or pencil lead comes from.

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    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

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