RMS Beauty

American Made Since 2008
2014 Style Finalist

Rose-Marie Swift

Charleston , South Carolina
RMS Beauty is dedicated to creating healthy and beautiful organic cosmetics which are safe, fun and easy to use for even the most sensitive skin.
Style, Beauty

Tell us about your business.

RMS Beauty was founded in 2008 by professional makeup artist Rose-Marie Swift. She was inspired to create an organic line of cosmetics due to the realization that working in the cosmetics industry had caused her to experience illness due to toxic levels of heavy metals found in many traditional cosmetics. Being very passionate about health and wellness, this led Rose-Marie to create her ground-breaking line of organic cosmetics. RMS Beauty products are coconut oil based and are designed to work synergistically with your skin rather than covering it with synthetic, man-made ingredients. They are essentially skincare products with mineral pigment. RMS uses the purest, highest quality ingredients which are as unrefined and raw as possible to ensure that all of the inherent nutrients remain intact in our products.

Tell us about your workspace, shop, or studio.

RMS Beauty operates out of Charleston, SC, where all online orders made through our website, are fulfilled, as well as wholesale orders for our many vendors. Our line is carried mostly in high-end beauty boutiques, both domestic and international and has recently been picked up by J. Crew's online store. RMS is still a comparatively small operation when considering the wide range of global press coverage and brand recognition we receive. As the brand continues to grow, we hope to add more manufacturing and distribution centers to meet the demand for our products internationally.

What inspires you?

RMS Beauty is inspired by the idea that cosmetics companies should be completely transparent about what is in the products they sell so that consumers have more control in their decision about what they choose to buy and what they choose to use on their body. Many products make the "natural" or "organic" claim but do not follow through with the quality and safety that RMS Beauty customers have come to expect from our products. Our company is inspired by our customers who have the highest standards with regards to the quality and safety of their beauty products. We love providing products for customers who may not have had success using other natural brands before. It's wonderful to have feedback from women with allergies, skin conditions, acne-prone or sensitive skin who switched to RMS and not only don't experience a negative reaction to the products, but actually see improvement in their skin. It is very inspiring to affect positive change in how someone feels about themselves.

What makes your business stand out?

RMS Beauty breaks away from the pack of natural cosmetics. Our products are formulated with raw, food grade, organic ingredients in their most natural state which allows their healing properties to penetrate and revitalize the skin. Because they are in their purest form, the enzymes, vitamins and antioxidants remain fully intact, encouraging amazing anti-aging potential. We also ensure the use of minimal heat in the manufacturing process in order to keep all nutrients and healing properties alive. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO). The RMS Beauty line is about supporting your natural beauty and long-term health. It's about reviving your youthful glow and letting that shine through, rather than covering and concealing with layers of chemicals. This is makeup unlike any you have seen before. Consider it skin care with mineral color.

What advice would you give an aspiring creative entrepreneur?

When starting a business, it's easy to get overwhelmed. Just take it one step at a time. Every successful business started small at one point. Be inspired by the potential that the future holds. Focus your energy on the tasks at hand, however small they may be and you will get there sooner than you probably think. When you do get there, stick to the standards and philosophy that merited your success in the first place. Don't let anyone intimidate you into comprising the quality of your work to fulfill their needs. Sometimes great things simply take more time but it's always worth it in the end to know that you stuck by your standards.

What does American Made mean to you?

American Made is a pledge to quality and honesty in all aspect of our business. We strive to be as transparent as possible when it comes to the ingredients we use, where/who we source them from, how we process them, and how they are handled. We manage every aspect of this process from start to finish so we can ensure that we are giving our customers the most accurate information. We are proud to work with other small domestic businesses to source our raw ingredients and we keep all of our manufacturing and processing in the US as well.

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