Mitchell Bat Co.

American Made Since 2013
2014 Design Finalist

Jeremy Mitchell

Nashville, Tennessee
We hand paint heritage inspired stripes on wooden maple baseball bats. A portion of the proceeds goes to help revive baseball in inner cities.
Share This Maker With Your Friends

Tell us about your business.

After being a part of a team of designers to rebrand a local skateboard company called Salemtown Board Co., I got the urge to create my own physical product. Baseball bats were the first thing that came to mind. I started posting sketches and renderings of my vision on my personal Instagram account. People started to show interest in my bats. I decided to launch our website on October 30, 2013 during Game 6 of the World Series with 2 bat designs, the Boston and the St. Louis. 4 days later I sold my first 2 bats. The following week we were featured on followed by the ESPN Holiday Gift Guide. We received orders daily from all over the world. We had to quickly build a business. We launched with 2 bat designs and now we have over 40. I love hearing about memories that our bats bring back to people. Our bats mirror the beauty and art of baseball. Each bat is hand-painted in Nashville, TN. Since the beginning we give a portion of the proceeds to a charity called RBI.

Tell us about your workspace, shop, or studio.

For now, we work out of our home. Sometimes we have to store finished bats in our youngest girl's baby bed or under the piano. It's not ideal.

What inspires you?

I am inspired by hearing success stories. I read a lot of articles in Inc Magazine. I love hearing success stories of everyday people. I'm also inspired by well-crafted, hand-made goods. Hand lettering inspires me as well.

What makes your business stand out?

Our baseball bats obviously appeal to baseball fans but what I've noticed is they also appeal to "non-baseball" fans. The non-baseball fans are some of the biggest fans of Mitchell Bat Co. I've heard them say, "I don't care about baseball, but your bats are beautiful, I want one." I've also heard from them that our bats bring back memories for them. Memories of their dad that took them to a game when they were little or their grandfather who loved baseball. Women will buy these bats for their husbands and actually allow them to hang them (gasp!) in the family room! I will get emails from women saying, "My boyfriend is so hard to shop for. Your bats will make a perfect gift." Same thing with men. They will say, "My boss is so hard to shop for..." I'm reaching people that wouldn't naturally buy a baseball bat for them or anyone else. Baseball has effected all of us in some way. And our bats help connect the dots between all kinds of people and America's favorite past time.

What advice would you give an aspiring creative entrepreneur?

Launch now! Make it and then make it better. Create a product you love. Create something that you would work on for free. Create something that you cannot wait to get back to after you've stepped away from it. Create something that will keep you up until 2am and up again at 5am. Don't just create a product for money alone. Because you will get tried of it. Follow your heart. Follow your passion. Get your idea out there with spending as little money as possible and see what happens.

What does American Made mean to you?

American Made to me means pride in my country. American Made means baseball. I am truly proud to be an American.

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Design Finalist


    Christine Crowe & Thom Crowe
    weather&noise weds beauty and function to create heirloom quality kitchen textiles + homewares as well as artwork + bookmarks. Linen enthusiasts.
    Design, Furniture & Home Accessories
  • 2014 Design Finalist

    Smith Shop

    Gabriel Craig & Amy Weiks
    Smith Shop creates exquisite handmade metalwork—from jewelry to blacksmithing. Our goal is to share our love of metalwork with the world.
    Design, Furniture & Home Accessories
  • 2014 Design Finalist

    Connor Wood Bicycles

    chris connor
    Connor Wood Bicycles hand builds bicycles as fully functional works of art. These bicycles offer a truly unique cycling experience.
    Design, Industrial Design & Lighting
  • 2014 Design Finalist

    Surname Goods

    Steven Bukowski & Timothy Skehan
    Surname Goods crafts high quality contemporary home goods and cycling accessories from reclaimed materials sourced within New York.
    Design, Furniture & Home Accessories