WOLL Jewelry

American Made Since 2013

Elizabeth Woll

San Francisco, California
This unique line of jewelry is handmade in Elizabeth Woll's San Francisco studio from precious and avant-garde materials.
Style, Jewelry

Tell us about your business.

A love for fashion, craft and history fuels my design. My mind is a constantly absorbing sponge of information and inspiration and I am always seeking an inventive solution to an old problem. I love the challenge of creating something inspired by the old yet unique and modern. The result is wild, well crafted jewelry that evokes a classic feel. From an early age I was exposed to art and fashion by family and friends. Frequent trips to New England museums, consistent art classes, and a family of supportive artists and craftspeople led to an obsession with materials, objects, craft and design. After receiving a BFA in jewelry, I stayed in Boston for a few years refurbishing high-end watches. California called to me and in early 2012 I spent a few months driving across the country. I have had the good fortune to work with some of the forerunners in the Bay Area's jewelry industry. In late 2013 I decided to venture out on my own and create the first line of WOLL Jewelry.

Tell us about your workspace, shop, or studio.

24k Studios is located in The Mission District of San Francisco. I run the space with former classmates and artists. In addition to having a full jewelry shop setup, we have also organized multiple successful gallery shows at the studio including a collaborative exhibition in 2013 featuring the work of jeweler's paired with nail artists.

What inspires you?

I am inspired by practical functional objects, specifically mid-century kitchenware. I love the simplicity, functionality and beauty of these objects. Additionally, I draw inspiration from the costume jewelry of the past which is often simply but creatively designed to fit production needs.

What makes your business stand out?

WOLL Jewelry stands out because of my unique aesthetic vision and commitment to inspired design and quality product.

What advice would you give an aspiring creative entrepreneur?

Being creative 24 hours a day can be exhausting but also exhilarating. You have to enjoy working hard because it is likely that you will always be doing so as a creative entrepreneur. Try to remain confident in your overall vision but be flexible when it comes to small details. If something is not working, try something else and don't take it personally.

What does American Made mean to you?

American Made means that Americans are becoming more knowledgeable about the objects around them and their origins. There has been a disconnect between the people and the things that surround us in everyday life for some time now and I believe that we are beginning to ask questions and see the value in a closer connection between object, user and maker.

Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

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