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Swirly Designs

American Made Since 2000

Paul & Lianne Stoddard

Reading, Massachusetts
Our passion for the holidays inspired us to combine our artistic skills to create our own collection of handmade holiday ornaments.
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Tell us about your business.

Welcome to Swirly Designs studio where we create holiday cheer all year! We met in art school in Boston. I studied graphic design, while Paul majored in Illustration. In school, I dabbled in polymer clay. I made jewelry and pins for family and friends. I loved the way the clay was easy to use and I could create unique pieces. We launched Swirly Designs right around the time we got married, in 2000. Searching for holiday ornaments for our own tree and not finding what we wanted we decided to create our own ornaments using polymer clay. We produced a small catalog one holiday season, and the following year we did a craft show. Over the years we have build a nice following of collectors who look forward to our new designs each Holiday.

Tell us about your workspace, shop, or studio.

Our studio is located on the main floor in our 150 yr old New England Colonial home. Having the studio on the main floor of the house was a decision that we both agreed was best for us and our family, but it was very important to us that the studio be well organized and blend in with the rest of the house.

What inspires you?

We love celebrating the holidays with our kids, family and friends. Seeing the holidays through our kids eyes have helped us in our work and creativity. We also like visiting craft stores, bookstores, and antique shops to get some holiday inspiration and new ideas.

What makes your business stand out?

That we are a creative couple working together always swirling up new and interesting holiday designs. We feel blessed our ornaments have become part of so many people’s holiday traditions.

What advice would you give an aspiring creative entrepreneur?

Do what you love and love what you do. Get a sketchbook and draw in it everyday, work hard, be original and good things will happen.

What does American Made mean to you?

Markers and artistians working on original handmade products created in America.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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