Monica Klausner & Mark Fachler
Tell us about your business.My brother and I grew up in Costa Rica eating lots of fruits and vegetables and not a lot of processed food. As a busy wife and mother of 3, and my brother a business professional, we both struggled to find healthy, convenient, meals that were were easy to make and serve AND not full of sodium and preservatives. So we decided to make our own. Being passionate about our health and the environment, we decided to make our meals completely organic, plant-based and preservative free. We were fortunate to meet an amazing chef from Bolivia who has worked as a vegetarian/vegan chef for 30+ years, and Veestro was born. In the past 12 months, our business has grown organically, our re-order rate is very high and our customers are constantly letting us know how much they love our food and our service, and how Veestro has come to be a "life-saver" especially on those days when they're too tired or busy to cook. Veestro delivers delicious, organic meals that you can DEFROST, HEAT AND ENJOY!
Tell us about your workspace, shop, or studio.We work out of a commercial kitchen in Newbury Park, CA where our chef and kitchen staff prepare, cook, package and freeze our meals. Our space is great and we do all fulfillment out of our space as well.
What inspires you?Beautiful forests, clean rivers, the beach, the ocean and delicious food. Happy children, Happy animals and Happy people
What makes your business stand out?Our commitment to delicious healthy food that feels like home-made and our superb customer service are two of the main things that make Veestro stand out. Our cool logo and relevant brand also help us stand out.
What advice would you give an aspiring creative entrepreneur?I would tell entrepreneurs a few things we've learned along the way: 1- Don't be afraid to make mistakes. Some of the most important lessons we've learned about running our business come from mistakes we've made. 2- Dream BIG. The US is a huge market and thanks to technology, there are many ways to reach large populations. 3- Don't listen to the nay-sayers. Not everyone can be an entrepreneur. You have to get out of your own way to succeed, and you have to keep people who are supportive and positive around you. 4- Make a plan and follow it, and make sure that you can make adjustments along the way as you learn. And above all, DON'T GIVE UP.
What does American Made mean to you?American Made means we make it here, in our land, with our hands and with pride. It doesn't matter where we come from, we love being here in the US and we show it by building and growing businesses that support our communities and grow our local economies, that's why we source the great majority of our ingredients from local farms.
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