American Made Since 2009

Ashley Cellura & Eliza Sullivan

Rochester, New York
Fashion accessory brand that utilizes reclaimed bike inner tubes for its core material. Each one of kind piece is designed and handcrafted in NY.
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Tell us about your business.

At its core EvenOdd is collaboration between two designers. When we started the brand, we immediately decided that we didn’t want to limit ourselves, so we needed a name that could encompass all our creative endeavors. We initially just wanted to design fashion accessories that we wanted to carry. Upcycling was born naturally out of the process of experimentation. We needed inexpensive material to prototype with, and before we knew it, we had boxes and boxes of “junk” to pull from. Now, we are recycling partners for various local bike shops - by reusing their unwanted tubes that would typically go in to landfills. The tubes then go through a process of cutting, washing, polishing and sorting before we can piece them together to make the "fabric quilt" our bags are made from. Our business evolves as we evolve. The more we learn and experiment, the more confidence we have in trying new techniques and designs. Our unending curiosity is the fuel of our company.

Tell us about your workspace, shop, or studio.

We make all of our accessories in our NY studio. We have worked very hard to make our space functional for production as well as a place we love to be in. We feel that having a space you love is essential to good output.

What inspires you?

The Made in the USA movement has been extremely inspiring to us. We are witnessing a huge movement back to local sourcing and slow production, which is so beneficial for communities. We realize we can have a hyper focus on quality and materials and hire local craftspeople and still make a living.

What makes your business stand out?

We try let our unique upcycled materials talk for themselves while complimenting them with well thought out, functional, classic design influences.

What advice would you give an aspiring creative entrepreneur?

Do what you love to do and don't stop.

What does American Made mean to you?

It means hard work and putting in the time because you care about making something that is good and matters. The more the consumer is presented with quality, American Made brands, the better it is for all of us. People are starting to recognize quality and value, and realize that maybe the higher price of the product means something real: it is going right back into the community, making it stronger.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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