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SeaCoast Chic

American Made Since 2012

Mimi Connolly

Quincy, Massachusetts
SeaCoast Chic is where Preppy meets the Beach.
Crafts, Fiber Crafts

Tell us about your business.

I love to sew and I love all things preppy and nautical. I combined the two and SeaCoast was born. I still consider it a hobby and am humbled by my customers that purchase and love my items. I am often asked why I don't sell my items in shops or online and my response is always the same. "I want to meet my customers and develop a personal relationship with them." Hence, my limited online sales. I guess I'd called SeaCoast Chic a true "beach grass" roots business.

Tell us about your workspace, shop, or studio.

I converted a room in my home to a sewing room. I live less than 100 yards from the beach and draw much of my inspiration from my surroundings. As an added note, my home is host to a third generation of my family. It was my parents house and when my mother passed away, my husband and I purchases the home and are now raising our children in that home. In fact, my brothers and I still call it Ma's house, as it will always be.

What inspires you?

One word. Beach

What makes your business stand out?

I consider my business a true home business. I provide real live customer service to the patrons of my business. My items are of high quality and very reasonably priced. Due to that reason, I have many repeat customers and have developed friendships with these customers.

What advice would you give an aspiring creative entrepreneur?

Keep it small and stay focused.

What does American Made mean to you?

It means that the item and the majority of it components are made in the USA. In addition, I feel that if you are going to make the claim that you made the item, then you must have done all the work. Many times I come across other handmade vendors that say they make the items but come to find out they farm out the sewing or some other aspect of the work.

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