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Filfil Foods, LLC

American Made Since 2012
2014 Food Finalist

Einav Sharon & Jeff Silva

Brooklyn, New York
Filfil is a garlic hot sauce delivering complex deliciousness, so you can easily and healthily put something together and have it taste amazing!
Food, Bottled, Jarred & Canned
Finalist

Tell us about your business.

Filfil™ Foods specializes in making gourmet Garlic condiments, spreads, and marinades that make almost any dish yummy. We believe our products go hand in hand with our modern busy lives where we don't have to compromise flavor and health in a meal. Our passion is to strive to make the dish or the cooking process irresistibly delicious and to inspire everyone to nourish the cook in them. Filfil is a garlic based hot sauce made with all natural ingredients. The word Filfil means 'pepper' in Arabic, and the hot sauce is a modern version of 'Filfil chuma' (pepper & garlic), an ancient recipe originating from North Africa, where it is a staple in cooking and dressing of foods. The original recipe was re-mastered with love to accommodate the modern palate. Filfil™ Your Life!

Tell us about your workspace, shop, or studio.

Currently Jeff and Einav are working out of a commercial kitchen and planning to start using a co-packer in the near future.

What inspires you?

We believe that deliciousness comes from natural ingredients, and that there's no need to compromise healthy for flavorful. Einav was born to nutritionist parents and grew up appreciating the deliciousness of healthy foods. Jeff grew up with a passion for design and mindful aesthetics in delivery and packaging of goods. Einav and Jeff met and instantly shared the love of Filfil™ and a beautiful way of bringing it to the world. We feel fortunate to have the opportunity to 'filfil' our passions, and want to resonate that passion and the deep appreciation of our customers in every step of the making, packaging and delivery of Filfil™.

What makes your business stand out?

Filfil™ is a garlic hot sauce delivering complex deliciousness, so you can easily and healthily put something together and have it taste amazing! Being garlic based, Filfil™ is both healthy and caters to a sophisticated palate. It's versatile and playful. We at Filfil Foods are committed to producing all natural, unsweetened foods without preservatives that are very low on sodium. As Garlic is the main ingredient, Filfil™ is much more than a hot sauce.

What advice would you give an aspiring creative entrepreneur?

We feel it is key to form the right partnership. The right partnership would support a shared vision, values and ethics. When searching for a partner, look for someone with complimentary skills to yours, as that would allow you to both maximize your contribution, and have space for your creativity to thrive. As a startup, allow your small operational size to make you agile, and accommodate whatever hurdles or successes lie ahead. Lastly, an active positive influence in the community is critical for your startup to embed itself in people's lives.

What does American Made mean to you?

American Made means home grown quality, and pride in what you do. The freedom and opportunity to create something new and make it successful by putting in the right mix of hard work and passion, while having the support of a great community.

Comments (1)

  • Elad Cohen 26 Nov, 2014

    I love it! Both, product and the idea behind it

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