American Made Since 2013
2014 Crafts Finalist

Clare Schaumann

Newtown Square, Pennsylvania
Capri Luna is a line of blank note cards with hand-drawn, whimsical illustrations using eco-friendly paper, printing, and packaging.
Crafts, Paper Crafts

Tell us about your business.

I'm from a large Italian-American family and enjoyed many wonderful celebrations. As an aspiring artist, I have made hand-drawn cards for these occasions ( birthdays, holidays, weddings, new babies, etc...) for family and friends since I was a little girl. My husband & I began our careers as illustrators and developed an appreciation for elegant stationery, beautiful paper, and the art of fine printing. My process begins with ideas and concepts noted as quick sketches which go up on the studio cork board. I then develop a more polished illustration with black line. Color overlays are added. We work with a wonderful New York letterpress printer to produce our cards using 100% wind energy on 100% recycled paper. Our custom designed boxes, also made in New York, are wrapped with ecofiber paper and shipped using eco-friendly packaging. I decided to start my business to satisfy my need to create a quality-made product that included my artistic vision and voice.

Tell us about your workspace, shop, or studio.

Presently I'm working in a loft/studio in my home with an off-site storage space for material and inventory. As we grow, we envision the office being off-site with a work area for shipping and receiving.

What inspires you?

Our core inspiration would be an affection and whimsical take on the retro romance of the 60's. Anything from movie graphics and titles to Bardot, Sinatra, Samba, and la dolce vita on the Côte d’Azur.

What makes your business stand out?

I would say it begins with my hand-drawn illustrations, and our unique letterpress printing process. Secondly we are committed to providing great service and an elegant customer experience.

What advice would you give an aspiring creative entrepreneur?

Follow your passion with belief, commitment, focus, and a positive attitude. Your hard work will be rewarded as you grow and develop your craft. Study the marketplace and take pride in your product, it represents you.

What does American Made mean to you?

Everything. We believe strongly in the power of American business and American manufacturing as essential in the development of a more vital growing economy providing jobs locally and nationally. We are committed to seeking out American green vendors wherever we can.

Comments (2)

  • Lana Taglianetti 19 Sep, 2014

    Amazing cards... Amazing work! I am so excited for you! Cheers to Capri Luna!

  • Clare S 23 Aug, 2014

    Capri Luna is over the moon! Thanks for selecting us a finalist.


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