Indy Plush

American Made Since 2012

Andrew Ruesch & Plinio Garcia & Franceil Masi

Marina Del Rey, California
Indy Plush is an eco-friendly toy company that is trying to save the world one doll at a time.
Crafts, Toys

Tell us about your business.

It all started with Luke, who was in Franceil’s kindergarten class. At the end of the school year, Franceil has all of her students draw a picture of an animal. Then she interprets them into plush toys. When Luke brought his plush dog home - we loved it! At the next teacher conference we asked Franceil if she wanted to start a business. That’s essentially how IndyPlush™ started. Now, Luke’s Dog is one of our best sellers! We design, create and construct our plush toys in Los Angeles, California. We source materials that are sustainable and eco-friendly. We use recycled plastic bottles as the inside filler and more importantly, we partner with specific Non-Profit organizations that protect animal habitats so that we can can help save the environment.

Tell us about your workspace, shop, or studio.

We moved into Fisherman’s Village in Marina Del Rey, California in November 2013. It is a charming Seaside Village constructed in the Architectural style of New England Fishing Villages. The buildings are real and even have attics and pitched roofs. They are colorful. The architecture lends itself to have an old-world style “tailer” or workshop where people can see what we are making from beginning to end and are also able to purchase on the location. When people walk into our store they tell us that they feel at home. The sea life in front of our store is inspirational. It is a wonderful place that we are not only working in, but trying to preserve from destruction. Since we moved in, we have brought three other businesses and the place experiencing a renaissance.

What inspires you?

Our children

What makes your business stand out?

Our Trademarked slogan is “Trying to Save the World a Doll at a Time.” We truly are creating dolls and clothing that carry that message to everyone. We believe that there is a way to partner profit and sustainability.

What advice would you give an aspiring creative entrepreneur?

If you can create something out of love that can educate or help others, pursue your dream and make it work.

What does American Made mean to you?

Products made in a safe and clean workplace, made of quality materials and craftsmanship that last for generations.

Comments (1)

  • bandnathome 15 Aug, 2014

    Had the pleasure of visiting this shop a few weeks ago with my husband and twin girls. Lovely atmosphere, good luck to you!


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