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MFEO

American Made Since 2011

Aaron Van Holland & Claribelle Van Holland

Los Angeles, California
MFEO is a joint effort between husband and wife to handcraft reclaimed materials into eco-friendly products for the home.

Tell us about your business.

Soon after meeting, we discovered a shared interest in living a sustainable lifestyle. We also shared the dream of having a small design business of our own. So we decided to develop a collection of reclaimed furniture and accessories. As luck would have it, my grandfather was planning to demolish an old barn on his dairy farm. I knew that I couldn’t let a 100 year old, hand built barn go to waste. We begin our design process with a common household need, often one we experience in our own home. From there it begins with rough sketches and specs. Then it's off to the studio to build prototypes. Our goal is to slowly grow a team in order to free up more time for us to design. We'd also like to open a local retail store where we can feature our collection alongside other locally reclaimed and repurposed products. We look forward to discovering other post-consumer material streams which we can use to inspire forthcoming lines of MFEO products.

What makes your business stand out?

Our uniqueness lies in our product. We aim to utilize local post-consumer waste, whether that's reclaimed wood or repurposed objects. Each item is truly unique as we choose to embrace the age and patina of salvaged materials. Currently, our primary material is old growth Douglas fir reclaimed from my grandfather's 100+ year old barn. My family and I spent the better part of a summer in Oregon carefully dismantling my grandfather's barn to acquire the beautiful wood featured in many of our original designs.

What's the best business advice you've received?

"Be prolific." It's so simple, yet deceivingly difficult when you run a small business that is dependent on your ability to constantly design and craft all the product.

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  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

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  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

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  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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