American Made Since 2001

Denise Shardlow

Elkins Park, Pennsylvania
Style is who are. Fashion is what others want you to be. A custom coat reflects your individuality while embracing your personal style.

Tell us about your business.

My love affair with fabric and fiber started early. At the age of 12, after several unsuccessful shopping trips, I was frustrated not to find what I wanted. My father, Ernest (who I honor with his name) gave me rudimentary instructions on the operation of the family sewing machine along with the directive to “Do your thing, kid.” Without hesitation, I hit the pedal, and haven't stopped since. After decades of designing and manufacturing all things textiles, from handbags to wedding dresses, I am now focusing on what I'm most passionate about; show stopping coats. My coats are created for specific clients. From a rock star jacket to a debonair evening coat, I use high-quality fabrics, sewn with extreme attention to detail and finish. This often involves time-consuming hand-executed techniques, but look and fit take priority over cost and effort. I believe that acquiring a well-made coat that reflects your individuality, is an important part of embracing your style.

What makes your business stand out?

I only produce a limited number of coats each year. I remain mindful of my client’s personalities and approach every project with reverence. This one-on-one association forms a haute couture experience culminating in a work of art.

What's the best business advice you've received?

Not advice, but some of my favorite quotes I like to live and design by: Luxury must be comfortable, otherwise it is not luxury. - Coco Chanel “There's more to clothing than just adornment. It does more than merely change how the world perceives us. It changes how we perceive ourselves.” ― Jacqueline Carey “You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life.” – Mrs. Diane Vreeland

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