Bonnie Dana Buchner

American Made Since 2013

Bonnie Asplund

Brooklyn, New York
American-made luxury handbags and accessories featuring fresh takes on classic designs that perfectly capture the move towards modern elegance.

Tell us about your business.

After working in the fashion industry for over a decade, I developed a strong love for accessories and their ability to transform any look in a matter of seconds. This inspired me to introduce a line that experimented with different textile techniques, thereby providing a truly unique product. Many years ago I had the pleasure of becoming friends with an FIT Professor who owned a wallpaper company. Our conversations taught me much about the craft and the skilled designers that contributed to it over the years. This collection pays homage to the classic 18th century French wallpaper designers and their beautiful use of velvet, needlework and damask. It explores the relationship between heat and depth as it relates to fabric and how it can be used to create a tactile sense like vintage Parisian wallpapers. My mission is to keep pushing my line to the forefront of textile development, continually exploring different techniques with leather and creating new styles for the luxury market.

What makes your business stand out?

What makes Bonnie Dana Buchner so unique is our emphasis on personal experimentation and American production. We design and create every sample by hand before bringing it to production so that we can stitch our own sensibility into the items. All of our products are made locally in Brooklyn and New York City, including our luxury handbags which are made in the historic Brooklyn Navy Yard. At the beginning of each collection we source materials from American companies. Our goal is to not only support our domestic economy, but to show that US manufacturing is still among the best in the world.

What's the best business advice you've received?

To let your passion be your guide and trust in yourself. Opening any kind of business means embarking on a journey and it is important to know there will be growing pains and bumps along the way. However if you follow the passion that inspired you to get started in the first place, you will always find the means to stay strong and keep pushing.

Comments (0)


Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

More Finalists

  • 2015 Audience Choice Winner

    Baiser Beauty

    Erika Arguello & Claudia Llamosa & Maria Copello
    Baiser Beauty is a natural luxury skin care and beauty line handcrafted in Miami Beach with 100% certified organic ingredients.
    Style, Beauty
  • 2015 Crafts Finalist


    Jenny Maj
    Unique, handmade soft toys crafted using organic, eco-friendly, and ethically produced materials
  • 2015 Crafts Finalist


    David Reid
    Innovative American Design. Fine porcelain tableware, vessels, lighting and prints. Handmade in NYC since 1993.
    Crafts, Ceramics, Pottery & Glass
  • 2015 Food Finalist


    Dena Manning
    A small, family owned and operated gourmet hard candy company hand making our candies since 1924. BIG FLAVOR, disappearing from candy jars since.
    Food, Sweets & Baked Goods