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Bonnie Dana Buchner

American Made Since 2013

Bonnie Asplund

Brooklyn, New York
American-made luxury handbags and accessories featuring fresh takes on classic designs that perfectly capture the move towards modern elegance.

Tell us about your business.

After working in the fashion industry for over a decade, I developed a strong love for accessories and their ability to transform any look in a matter of seconds. This inspired me to introduce a line that experimented with different textile techniques, thereby providing a truly unique product. Many years ago I had the pleasure of becoming friends with an FIT Professor who owned a wallpaper company. Our conversations taught me much about the craft and the skilled designers that contributed to it over the years. This collection pays homage to the classic 18th century French wallpaper designers and their beautiful use of velvet, needlework and damask. It explores the relationship between heat and depth as it relates to fabric and how it can be used to create a tactile sense like vintage Parisian wallpapers. My mission is to keep pushing my line to the forefront of textile development, continually exploring different techniques with leather and creating new styles for the luxury market.

What makes your business stand out?

What makes Bonnie Dana Buchner so unique is our emphasis on personal experimentation and American production. We design and create every sample by hand before bringing it to production so that we can stitch our own sensibility into the items. All of our products are made locally in Brooklyn and New York City, including our luxury handbags which are made in the historic Brooklyn Navy Yard. At the beginning of each collection we source materials from American companies. Our goal is to not only support our domestic economy, but to show that US manufacturing is still among the best in the world.

What's the best business advice you've received?

To let your passion be your guide and trust in yourself. Opening any kind of business means embarking on a journey and it is important to know there will be growing pains and bumps along the way. However if you follow the passion that inspired you to get started in the first place, you will always find the means to stay strong and keep pushing.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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  • 2014 Crafts Finalist

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  • 2014 Food Finalist

    Hampton Creek

    Morgan Oliveira
    Hampton Creek is making healthier & affordable food for everyone, everywhere, and doing so by exploring the untapped world...of plants.
    Food, Agriculture & Sustainability
  • 2014 Design Finalist

    Times Two Design

    Lauren Renfrow
    I elevate the natural beauty of elements from the earth to artisan levels to create home accessories.
    Design, Furniture & Home Accessories

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