Ododo Originals

American Made Since 2008

Lesley Arimah

Minneapolis, Minnesota
Vintage-style, handmade beaded flower hair clips and jewelry for special occasion and everyday wear.

Tell us about your business.

Ododo Originals started as many businesses have, with an unmet need. I had been on the hunt for floral accessories that were pretty and feminine, but also sturdy, well-crafted and unique. I came across items that fit into one or more of these categories, but nothing that encompassed them all. I decided in the end to construct the flowers myself and that creative spark grew into the business I run today. Settling on beads as my medium was an easy choice. The colors are numerous in option and the opportunity for experimenting and fine crafting endless. I worked on finessing my patterns for months, focusing on mastering the beading technique that is at the heart of my craft. Ododo Originals was the end result, a store that provides completely handmade flowers that are carefully woven from beads and wire from scratch by me, the one woman army behind the brand. I want to expand my business further to create a stronger presence in brick and mortar stores around the country.

What makes your business stand out?

I've always had a fascination with manipulating the minuscule to create an interesting, larger whole. As a child this manifested in spending hours crocheting doilies with growing wonder as each stitch brought me closer to a beautiful thing. With Ododo Originals, I use the same dedication and attention to craft each item by hand. I have taken a rather stodgy old craft (flower beading) and used it to create modern florals that appeal to today's woman, be she bold or demure.

What's the best business advice you've received?

The best business advice I've received is also the best life advice I've received: In all things, do good work.

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Food Finalist


    Matt Swanston
    Gooey Butter Cakes made from scratch with organic and all-natural ingredients transform a St. Louie staple into a mainstream must have!
    Food, Sweets & Baked Goods
  • 2014 Style Finalist

    Kempton and Co

    Fiona Kempton
    Handbags of washed leathers, waxed canvas or vintage textiles homegrown in Brooklyn and designed to make life easier
    Style, Accessories
  • 2014 Food Finalist

    Noble Handcrafted

    Tyler Gray
    Noble Handcrafted is an Artisan Food company. We age & infuse syrups & vinegars right here in America. Our products are flavor forward & honest.
    Food, Bottled, Jarred & Canned