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Midwinter Co.

American Made Since 2008

Samantha Bird & Caelen Bird

Wilmington, Delaware
Designing & hand making fresh, modern jewelry and décor. Eco-friendly studio, conflict-free and fair trade materials, 10% profits to charity.

Tell us about your business.

The jewelry we design offers a new, fresh perspective of the raw beauty and character of natural gems. We are evolving now to offer home decor and furnishings. In the future we will be designing and manufacturing our home decor lines, and hiring USA based artisans and friends to help make and fulfill orders. Our vision is alive and in action. Our goal is to offer wares that keep life simple and keep a smile on your face all while doing our part to do good in a community and world that needs it.

What makes your business stand out?

We are a married couple, in love with each other and design. Together half of our lives, we are truly close friends and have creative skills and perspectives that compliment each other. Caelen is the bona fide artist, the oil painter and musician that loves working with the earth. Samantha is the business woman and modern design enthusiast that loves mixing gemstones with new media. Formerly known as Urban Aviary, our jewelry has been seen in over 40 countries in top online marketplaces, shops, and magazines.

What's the best business advice you've received?

Success is going from failure to failure without loss of enthusiasm. (Winston Churchill.) Connect to the customer and create community within your brand. It's not about the money, it's about the joy and satisfaction of doing what you are made to do.

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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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