eleni creative

American Made Since 2008

Helen Greenstein

Atlanta, Georgia
I design and create hand-stitched felt art. I've wanted to be an artist since I was 5 and I'm finally living my dream.

Tell us about your business.

From baby mobiles to pet sculptures to a Star Trek/Monsters Inc. mash-up doll, I can make just about anything out of felt. It all started 5 years ago with felt holiday ornaments. From there, I made bird ornaments that I developed into a modern baby mobile. That's when things really took off. Now, I make all kinds of baby mobiles from flying pigs to rocket ships, plus dog sculptures based owners' photos, hand embroidered pillows, basically any felty thing my customers and I can dream up. I've made over 200 custom baby mobiles, custom dogs and holiday ornaments...all stitched by hand, and all in my spare time. I'm finally living my dream as a textile artist, so the next step is to take it from part-time hobby to full-blown business. A felty girl can dream!

What makes your business stand out?

Everything I make is one of a kind because it's all hand-stitched, but what really makes my business unique are the custom creations I make in collaboration with my clients. I just love that I can give someone exactly what they have always wanted but could never find anywhere else. Not only is each piece custom-made, it's crafted with top of the line felt, thread and materials. And since each item is hand-stitched, everything I make has a unique personal touch. I never rush, I never skimp, I just try to make a well-crafted piece of custom art that will be cherished for years to come.

What's the best business advice you've received?

The customer is always right. Ish. When I was 16, I worked at the customer service desk of a clothing store. A customer would tell me what they wanted and I would give it to them. But it wasn't until I over-delivered that I realized the difference between what a customer wants and what a customer needs. This was a valuable lesson for me both about collaboration and about really getting to know your customers.

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