eleni creative

American Made Since 2008

Helen Greenstein

Atlanta, Georgia
I design and create hand-stitched felt art. I've wanted to be an artist since I was 5 and I'm finally living my dream.

Tell us about your business.

From baby mobiles to pet sculptures to a Star Trek/Monsters Inc. mash-up doll, I can make just about anything out of felt. It all started 5 years ago with felt holiday ornaments. From there, I made bird ornaments that I developed into a modern baby mobile. That's when things really took off. Now, I make all kinds of baby mobiles from flying pigs to rocket ships, plus dog sculptures based owners' photos, hand embroidered pillows, basically any felty thing my customers and I can dream up. I've made over 200 custom baby mobiles, custom dogs and holiday ornaments...all stitched by hand, and all in my spare time. I'm finally living my dream as a textile artist, so the next step is to take it from part-time hobby to full-blown business. A felty girl can dream!

What makes your business stand out?

Everything I make is one of a kind because it's all hand-stitched, but what really makes my business unique are the custom creations I make in collaboration with my clients. I just love that I can give someone exactly what they have always wanted but could never find anywhere else. Not only is each piece custom-made, it's crafted with top of the line felt, thread and materials. And since each item is hand-stitched, everything I make has a unique personal touch. I never rush, I never skimp, I just try to make a well-crafted piece of custom art that will be cherished for years to come.

What's the best business advice you've received?

The customer is always right. Ish. When I was 16, I worked at the customer service desk of a clothing store. A customer would tell me what they wanted and I would give it to them. But it wasn't until I over-delivered that I realized the difference between what a customer wants and what a customer needs. This was a valuable lesson for me both about collaboration and about really getting to know your customers.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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