Holly Westhoff Design
Tell us about your business.I had the idea of re-using vintage post office boxes while working on a master bedroom project and trying to find a unique, cool and functional nightstand for a client. I was walking the Rose Bowl flea market in Pasadena and found a set of brass vintage mailboxes. I was immediately inspired to turn them into a functional nightstand. After building a high quality frame, adding bells and whistles - functional self-closing drawers and a secret compartment opening with the original key/ combination lock, surrounded by a modern finish - MODERN POSTAL was born. I am proud to say all of my pieces are hand made in Los Angeles by local artisans and many of them are one of a kind. I have had a lot of fun searching for unique vintage post office boxes and expanding the line to include different designs and modern finishes based on clients' needs. And most of all I love that I am celebrating vintage Americana in a modern way. I can't wait to continue to expand my collection!
What makes your business stand out?I am proud of the fact that the items I have designed in both my Modern Postal and Jacks Collections are unique. I am excited to be the first to turn vintage post office boxes into a functional, beautiful piece of furniture while highlighting their original beauty juxtaposed against modern finishes. While my Jacks collection is completely modern, there is a nod to the mid century era in their clean lined, simple design highlighted by being hand made from solid walnut. This is a "second act" career for me and I am determined to prove the saying that sometimes the greatest risks bring the greatest rewards.
What's the best business advice you've received?Follow your instinct. Do what you love and love what you do. Everything else will follow.
Mark Your Calendar
NominationsJune 3–Aug. 29, 2014
Nominate yourself or other aspiring makers.
JudgingJune 23–Sept. 9, 2014
Judges will select finalists throughout this period.Meet the judges
Online VotingSept. 15–Oct. 13, 2014
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Winners AnnouncedOct. 17, 2014
2014 Award Winners and Audience Choice Winner announced.See past Award Winners
American Made EventNov. 7–8, 2014
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