Stacy Iest Hsu Designs
Tell us about your business.I am a fabric/surface designer by trade, but after having my third child, I found it very hard to work in a corporate environment. I started experimenting with Spoonflower and entered one of their weekly contests. It was a contest to design a plushy and I came in second place. I fell in love with designing cut and sew dolls and the rest is history. When designing these dolls I research children’s fashions and popular colors. Then I sketch out my ideas and create a cohesive group. I then create the dolls in the computer; upload to Spoonflower, where they print them up on fabric. I sell them unmade on the Spoonflower site and I sew some up and sell them on Etsy. Spoonflower has been a wonderful testing ground for my dolls. I would love to take it to the next level and sell them through other retailers and perhaps a website of my own.
What makes your business stand out?There are not a lot of cute cut and sew dolls out there that are current and fun. They are great because they are easy to make and you can put your own touches on them with embroidery and embellishments. The dolls are a wonderful keepsake.
What's the best business advice you've received?Try to do something once a day for your business whether big or small. It might be making a phone call or sending an email to a potential lead. Or it could be designing all day. By doing something everyday, you keep focused and you always feel like you are moving forward.
Mark Your Calendar
NominationsJune 3–Aug. 29, 2014
Nominate yourself or other aspiring makers.
JudgingJune 23–Sept. 8, 2014
Judges will select finalists throughout this period.
Online VotingSept. 15–Oct. 13, 2014
Vote for your favorite American makers.
Winners AnnouncedOct. 17, 2014
2014 Award Winners and Audience Choice Winner announced.
American Made EventNov. 7–8, 2014
Join us for our annual event in New York City.