Stacy Iest Hsu Designs

American Made Since 2011

Stacy Iest Hsu

San Carlos, California
Cute and modern cut and sew dolls that you can’t find at your local fabric store. Sewing can be fun!

Tell us about your business.

I am a fabric/surface designer by trade, but after having my third child, I found it very hard to work in a corporate environment. I started experimenting with Spoonflower and entered one of their weekly contests. It was a contest to design a plushy and I came in second place. I fell in love with designing cut and sew dolls and the rest is history. When designing these dolls I research children’s fashions and popular colors. Then I sketch out my ideas and create a cohesive group. I then create the dolls in the computer; upload to Spoonflower, where they print them up on fabric. I sell them unmade on the Spoonflower site and I sew some up and sell them on Etsy. Spoonflower has been a wonderful testing ground for my dolls. I would love to take it to the next level and sell them through other retailers and perhaps a website of my own.

What makes your business stand out?

There are not a lot of cute cut and sew dolls out there that are current and fun. They are great because they are easy to make and you can put your own touches on them with embroidery and embellishments. The dolls are a wonderful keepsake.

What's the best business advice you've received?

Try to do something once a day for your business whether big or small. It might be making a phone call or sending an email to a potential lead. Or it could be designing all day. By doing something everyday, you keep focused and you always feel like you are moving forward.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.