American Made Since 2009

Matt Baldwin

Kansas City, Missouri
Baldwin is a Kansas City based clothing and lifestyle brand, founded on modern design, quality textiles, and American manufacturing.

Tell us about your business.

Baldwin is more than just the name of a brand. It's the name of my family. We run our company as an extension of our family; with passion, dedication and excitement. We started in 2009, out of a love for denim and an unmet need in the marketplace, for an American-made denim brand with a modern design aesthetic and ultra-premium Japanese and American selvage. Today, we’ve grown into a collection of men’s and women’s shirts, pants, denim and accessories. We started with 3 men’s fits with production runs of as little as 70 units at a time, and now have a full women’s collection and a widely recognized men's line. We've seen tremendous growth and are selling to the top specialty stores worldwide and recently opened a flagship store in Kansas City, with a second on the way. We create products rooted in quality tailoring, durability, and a modern aesthetic and are proud to put their name their end product.

What makes your business stand out?

Baldwin has an interesting contradiction of nodding to the past of great quality and craftsmanship and material use and the notion of made in America, but we are modernized for today's mindset. Made in America is a choice that's in-line with our high quality and functioning product, and at the same time, has a relevant place where it stands. We're a made in America denim brand using a modern design aesthetic and we are approachable, inviting, inclusive and pay attention to all of the details. We want to bring people into our story and want them to be part of our brand. We're a husband and wife team, that's trying to make a splash in the marketplace, but we are accessible. Our brand is about doing things that are meaningful, and "Made in America" is a big part of that.

What's the best business advice you've received?

Theory's Andrew Rosen once told me that having a distinct point of view is the single most important thing for a brand and all business decisions should be made from that distinct point of view.

Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

More Finalists

  • 2015 Audience Choice Winner

    Baiser Beauty

    Erika Arguello & Claudia Llamosa & Maria Copello
    Baiser Beauty is a natural luxury skin care and beauty line handcrafted in Miami Beach with 100% certified organic ingredients.
    Style, Beauty
  • 2015 Crafts Finalist
    I make very functional pottery, emphasizing simplicity of shape and subtlety of line - including tiny plates, wonderfully useful little dishes.
    Crafts, Ceramics, Pottery & Glass
  • 2015 Crafts Finalist


    Kim Klintz
    I create one of a kind bears from the patterns I design. I use best materials I can find, even some materials that are not typical.
  • 2015 Style Finalist

    StormSister Spatique

    Becky Sturm
    A hand-poured lipstick collection that lives up to my fervent passion for ethical manufacturing practices and sourcing of ingredients.
    Style, Beauty