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Baldwin

American Made Since 2009

Matt Baldwin

Kansas City, Missouri
Baldwin is a Kansas City based clothing and lifestyle brand, founded on modern design, quality textiles, and American manufacturing.

Tell us about your business.

Baldwin is more than just the name of a brand. It's the name of my family. We run our company as an extension of our family; with passion, dedication and excitement. We started in 2009, out of a love for denim and an unmet need in the marketplace, for an American-made denim brand with a modern design aesthetic and ultra-premium Japanese and American selvage. Today, we’ve grown into a collection of men’s and women’s shirts, pants, denim and accessories. We started with 3 men’s fits with production runs of as little as 70 units at a time, and now have a full women’s collection and a widely recognized men's line. We've seen tremendous growth and are selling to the top specialty stores worldwide and recently opened a flagship store in Kansas City, with a second on the way. We create products rooted in quality tailoring, durability, and a modern aesthetic and are proud to put their name their end product.

What makes your business stand out?

Baldwin has an interesting contradiction of nodding to the past of great quality and craftsmanship and material use and the notion of made in America, but we are modernized for today's mindset. Made in America is a choice that's in-line with our high quality and functioning product, and at the same time, has a relevant place where it stands. We're a made in America denim brand using a modern design aesthetic and we are approachable, inviting, inclusive and pay attention to all of the details. We want to bring people into our story and want them to be part of our brand. We're a husband and wife team, that's trying to make a splash in the marketplace, but we are accessible. Our brand is about doing things that are meaningful, and "Made in America" is a big part of that.

What's the best business advice you've received?

Theory's Andrew Rosen once told me that having a distinct point of view is the single most important thing for a brand and all business decisions should be made from that distinct point of view.

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  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

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  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

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  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

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