Peterboro Basket Company
Tell us about your business.YESTERDAY: In 1854, Amzi Childs began weaving baskets in a Peterborough, NH wheelwright shop. The Peterboro Basket Company has been in its current Peterborough location, just east of Mt. Monadnock, since 1920. In 1983, Russell Dodds purchased the business. The Dodds family still owns the business today. TODAY: There are over 50 steps in making one basket. Each basket consists of 30 to 100 individual components, from wood and brass nails to hinges and rivets, that are hand-worked to finish the basket. Basket manufacturing, with its extensive handwork, is nearly the same process as in 1854. Peterboro Basket is a Yankee tradition and although it is an industry leader, this family owned company has never forgotten the careful attention to detail with which Amzi Childs wove that first basket 150 years ago. TOMORROW: We make new products the old way. In 2013, we have over 300 basket designs and we continue to create new baskets to support your ever-changing lifestyles.
What makes your business stand out?Peterboro Baskets are made from American grown ash, a hardwood that is strong enough to last for generations but supple enough to shape into decorative baskets that look good in any room in your house. Much stronger than wicker, our baskets become heirlooms, so we rely on variety to supply our loyal customers. We've made hundreds of styles of baskets in over two dozen categories for every room in your house, in your car, on your bike and at your picnic. We do not warehouse our products, so personalizations are always available. Laser engraving and hardwood plaques are among our options. Our baskets come in various stains and washes. We still answer the phone personally, so our customers can be as comfortable with our ordering process as they are with the knowledge that they will receive a high-quality, craftsman-made basket. Our prices reflect our commitment to offering a quality product at a good price and we regularly reward our loyal customers with online discounts.
What's the best business advice you've received?Russell always believed in seeking out unique and new channels to distribute our baskets and promoting aspects of our Made-In-USA goods that foreign manufacturers simply could not offer.
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