Tell us about your business.It all started with my husband's knobby knees! I wanted so much for my him to enjoy yoga as much as I do but joint pain inhibited his form and pleasure of the practice. As a yoga teacher, I knew my husband was not alone. First I made these bean bags out of fabric that I stuffed with rice, but they weren’t right. Then somebody gave me a gel-filled wrist pad for using with the computer and I had my "Ah-Ha" moment. My husband and I embarked on many prototypes before we finalized these round silicone based supports. It was important to us that we use only American made pigments and silicone products. We had our molds designed by an American Artisan and reached out to a local manufacturer that is woman-owned since 2002. We want Yoga Jellies to be available in schools, Senior Centers, Hospitals & Physical Therapy centers world-wide. Next summer we are asking users to submit travel pics with their jellies-"where do you take your YogaJellies" - you can literally fit them in your purse.
What makes your business stand out?I’ve been an inventor for as long as I can remember. For many years, however, a lack of confidence prevented me from ever following through with my ideas. Yoga changed that. As I continued to study and grow in my own practice - I began to see and believe in my own potential. Through teaching - I can show other's that Yoga helps the body AND mind. Nothing short of Divine Intervention brought together my awesome team of mentors, product developers and testers, family and friends. An important part of our outreach is teaching clients and online customer's that YogaJellies are made ONLY in the USA. We want them to understand that their money supports American Manufacturers and therefore American workers and their families. Developing and sharing YogaJellies has been an amazing experience for me, and I am beyond excited to share these little wonders with the world!
What's the best business advice you've received?If you are feeling overwhelmed with the amount of work you have to do - make a list - and do just one thing at a time. Whether it's one thing every day, or one thing every hour.
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