Sonya Tisdel Beauty

American Made Since 2013

Sonya Tisdel-McNeil

Chicago, Illinois
Yummy cosmetics in beautiful hues. Crafted with argan, coconut & almond oils + a few other "good for your skin" ingredients. Made with love.

Tell us about your business.

As a pro makeup artist, creating a cosmetics line was a natural next step. I knew that I wanted the line to be special, especially to me, so handcrafted was the way to go! Initially, this was supposed to be strictly for lip colors, so I developed my lip cremes and named each color after the amazing women in my life. I launched in mid-May, but the response and support has been amazing! I received many questions about other products and that was the push that I needed to began creating other products. By Fall, I hope to have a complete line of cosmetics; tinted moisturizers, primers, mascara, gel liners, lip crayons, powders, eye shadows and eventually, skincare! I cannot wait to see what other amazing things my brain and hands can come up with, but I'm definitely ready for the ride.

What's the best business advice you've received?

Time and time again, I've heard "pace yourself" and "don't move too fast". A month ago, I told my husband that I was outgrowing my home studio and possibly needed a dedicated retail workspace. I think the universe had other plans, because every place I looked into was either too expensive or smaller than my home studio. I took that as a sign to stay put until the time is really right.

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