The Posy Collection
Tell us about your business.The Posy Collection began in the early 1980s as a way for me to express my love of cross-stitch and crafts. With the help of my sister, Ceil, and a few other designers, I started selling kits to gift shops at national landmarks. My projects have taken me across the country — from New England to the Deep South and into the Great Midwest, Southwest and Far West. Most of my kits depict the homes of our presidents, America's historic sites, our gardens and farms, and our natural wonders. Each project has an underlying theme relating to our American heritage. As to how I see The Posy Collection evolving, we are in the process of doing more e-commerce through our website, PosyCollection.com. We also have done a few marketing campaigns to promote a new line of redwork products in conjunction with the American Quilt Trail, a network of barn quilts that stretches across most states.
What makes your business stand out?The Posy Collection targets each of its products to a unique audience that identifies with its subject matter. For example, let's say you're on vacation in Charlottesville, Va., visiting Monticello, home of Thomas Jefferson. In the Monticello gift shop, you will find seven cross-stitch kits depicting various scenes relating to our third president and his marvelous estate. The Posy Collection has designed hundreds of personalized kits such as these for American historic sites across the country -- from the Alamo to Boston's Old North Church. In addition, The Posy Collection offers a variety of faith-based crafts, patriotic designs, redwork kits and other needlework samplers.
What's the best business advice you've received?Being born premature in the late 1940s, doctors weren't sure I was going to survive. When I did, they said I would have learning disabilities. In high school, my guidance counselor advised me not to apply to college, telling me "you'll never amount to anything." Well, that advice has fueled me over the years. After graduating college, I taught public school before going into business as owner of The Posy Collection. I guess the lesson is that negative advice can have a positive impact, if you channel it in the right way.
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