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The Liberty Brand Co.

American Made Since 2011

Lori Williams & Kelley Norcross

Crawford, Texas
The Liberty Brand, the distinguishing mark of Americans, is our priceless inheritance. Join us in rebuilding "The Original American Brand."

Tell us about your business.

The Liberty Brand began with a couple of moms wringing our hands at the state of current affairs. Fearing our children might not enjoy the same freedoms that we cherish, we looked to our country's past for answers and insights. Revisiting American history and the writings of our Founding Fathers, we were struck by their perpetual relevancy. We found inspiration in the story of George Washington's rising sun armchair, prompting our "call-to-action," and The Liberty Brand was born. An image of the rising sun became our company's logo. We create our own original apparel and accessories that are designed to remind, inform and inspire Americans about their heritage through simple, graphic designs. Each piece is unique as it is hand screened with water-based inks. Five percent of each sale is designated to finding and creating innovative ways to educate our country's young patriots - Liberty's kids. Follow The Liberty Brand on Pinterest and Instagram.

What makes your business stand out?

Contemplating this question I am reminded of the letter of encouragement my daughter Anne, age 11, wrote me before an important show this spring. Since educating young patriots about our country's heritage is a primary goal of our enterprise, it's fitting, I think, to hear from one: Dear Mommy, I think The Liberty Brand is special and unique. Not only do your shirts have great quality, great designs, and are made in the U.S.A., this all comes together to make your purpose. The Liberty Brand is not just a way for you to make money, like most brands, it is to Remind., Inform., and Inspire., Americans. I think one of the neatest things about The Liberty Brand is y'all have a motto, "Do the work.", and you guys do all the work. You burn the screens, print the designs and tags, and even heat press the shirts. Now, you always Remind., Inform., and Inspire., us. So here is this note to Remind., Inform., and Inspire., you. Don't give up Mommy, Do the work.! Love always, Anne

What's the best business advice you've received?

"Don't let the noise of others' opinions drown out your own inner voice . . . have the courage to follow your heart and intuition." Steve Jobs
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Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 9, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    Vote now
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

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