Whimsy & Spice
Tell us about your business.In April of 2008, we launched Whimsy & Spice at the first ever Brooklyn Flea in Ft Greene. Our story is one of those recession stories where an unexpected lay off from a new job resulted in an opportunity to start a business that we tossed around for years. We had 2 short months to develop our product line, design our packaging and branding, and photograph our products. We did everything ourselves, but quickly realized that between the two of us, our 14 years of experience in our respective fields as a Pastry Chef and a designer made us ideal partners in business. We launched with 3 shortbreads, 2 marshmallows, 2 biscotti, a brownie, and a sampler gift box. Three weeks later we began shipping our products beyond the NYC area. Now in business for more than five years, we have nearly 30 products in rotation and have shipped to every state in the US. We have been featured on the Martha Stewart Show, the Cooking Channel, the Wall Street Journal, New York Magazine and the New York Times.
What makes your business stand out?While our business has grown over the past 5 years, one thing hasn't changed - we're still the ones rolling, baking, and packaging all of our products by hand. We're still the ones making deliveries in our car to our many NYC retailers and dropping packages off at the post office, and we're still the ones behind the table at weekend markets. Our relationship to our customers, whether in person or online, is a personal one. From day one, packaging and design has always held an important role in our business and we take as much care in the presentation of our products as we do in creating interesting flavor combinations in our sweets. Whimsy & Spice is still very much a family owned business in the spirit of when we founded the company in 2008.
Mark Your Calendar
NominationsJune 3–Aug. 29, 2014
Nominate yourself or other aspiring makers.
JudgingJune 23–Sept. 8, 2014
Judges will select finalists throughout this period.
Online VotingSept. 15–Oct. 13, 2014
Vote for your favorite American makers.
Winners AnnouncedOct. 17, 2014
2014 Award Winners and Audience Choice Winner announced.
American Made EventNov. 7–8, 2014
Join us for our annual event in New York City.