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holland design studio

American Made Since 2010

Emma Holland Denvir

Los Angeles, California
My woodworking is abstract mid-century modern. I bring a certain quirky-ness and unexpected twist to wooden furniture, jewelry and sculpture.
Design

Tell us about your business.

I fell in love with woodworking a week after I graduated from college. I didn't know what I wanted "to do with my life" and thought I'd maybe like to get into product design. I signed up for a 3Design class at University of Maryland and the rest is history. Before that summer in 2010, I had never used a drill before... Last summer I got a Dewalt cordless drill for my 24th birthday. My process is very hands on. Working in the wood shop or metal shop is the most important part to me. I usually get an idea at yoga or while knitting, sketch a little bit, and then get to work. Right now I use my scraps from furniture and sculpture to make jewelry. I have been saving my scraps since I started and drove them out from DC, to LA, where I live now. In the future I would like to run my own woodshop with a showroom in the front, where I make my art and products and then show and sell it in the same environment. I really enjoy having my customers involved in the process.

What makes your business stand out?

I am a female woodworker in a male dominated field. My approach to woodworking is unconventional and I bring some feminine sensitivity and aesthetic to a more masculine material.

What's the best business advice you've received?

Don't take everything so personally.

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