Wellfleet Sea Salt Company

American Made Since 2012

Hope Schwartz-Leeper & Zak Fagiano

Wellfleet, Massachusetts
We make an all-natural, eco-friendly sea salt from the waters of Wellfleet, Cape Cod, restoring the tradition of American sea salt.

Tell us about your business.

We started this company as juniors in college and were interested in reviving Cape Cod's tradition of sea salt production. Now, over a year later, our business has grown even faster than we ever could have imagined. It represents everything there is to love about Cape Cod and replicates an industry that once thrived in this part of the country. We use only eco-friendly practices and the process is done using completely passive energy: that of the sun and wind. Our salt is unique because of the water it comes from, which is well-loved for the oysters and other sea creatures it hosts in abundance. We only filter the water and grind the salt once it's dry, preferring to leave it in as natural a state as possible. Our product has been so popular that it sells out quickly, and because of this we are working on a huge expansion to keep up with demand. We are also developing blends and flavors using local ingredients, as well as other Cape Cod original products in the future.

What makes your business stand out?

The product itself helps make us unique because no two sea salts will ever be the same. The minerals in Wellfleet seawater give our salt its own taste, texture, color, and shape, so it really does add "a dash of Cape Cod" to every meal! Wellfleet is also a very unique place and people return year after year and generation after generation to enjoy its beauty. As business people we are very unique because of how we got our start. We began this adventure while still in college, operating through our senior year until we graduated and moved to Cape Cod full time. We love sharing our story and encouraging others to fulfill their dreams. We've become a part of the community here on Cape Cod and are always looking to help other local businesses in any way we can.

What's the best business advice you've received?

We have always been told that running a business is a lot of hard work, but that it's also very rewarding. As Zak's mom told us, if everything is going smoothly something is wrong...and it's true! There is always more work to be done, the hours are long, and the stress is unrelenting, but at the end of the day we are proud of what we do. We have the ability to do things the way we want them done, and that means going the extra mile at every step. Sometimes it seems like everything is going wrong, but when we come out of a rut, our business is always improved! The biggest challenges yield the biggest victories; without the struggles we've experienced, we would never have made it to where we are today.

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