Cowbell Kitchen

American Made Since 2013

Cheryl Strasser

Leesburg, Virginia
A small but mighty food trailer serving up simple rustic handmade edibles, seasonally driven, using quality ingredients sourced from local farms.

Tell us about your business.

My longing for the outdoors along with the challenge of owning my own small local business brought me to the fork in the road. The choice I made I left behind my secure corporate Pastry Chef career to begin a new crazy food trailer journey following my passion of the local/seasonal food revolution. My mentors and peers throughout my career have given me much valuable knowledge and wisdom. With that along with my determination to succeed and a well written business plan I stay focused and methodical on important decisions. Over the summer Twinkle Bell Secret Dining Fellowship was born. This "hush" dining experience brings together people in the community and introduces seasonal farm style cooking. My next goal is to start up a co-op commercial kitchen to help kick start other small businesses. To have an affordable space for Chef's to work together in would be invaluable! I am also in the process of being certified to sell canned items. Can't wait!

What makes your business stand out?

My food trailer is located on a 17 acre antique & vintage hip store, serving up farm to parking lot cuisine. The building that houses the main store was built in 1879. It started off as a general store then a post office and in the 1990's became the successful business it is to this day! The quirky farm setting is the perfect backdrop for my simple, tasty, old fashioned reinvented style of cooking & baking. The Cowbell is becoming a place for customers, locals, farmers & foodies to gather, share stories and eat good grub.

What's the best business advice you've received?

Be consistent with everything you do.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    See the finalists
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

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