American Made Since 2009

Gustaf G Rooth Sr & Gustaf Anders Rooth Jr

San Diego, California
We are the original designer of reclaimed wine and bourbon barrel furniture, made entirely by hand and transformed into works of functional art.

Tell us about your business.

The theme of the process of wine and bourbon barrels is "up-cycling". Discarded oak barrels are being disassembled and broken down for cleaning, sanding, prepping and sorted into kits for the end product. The saves from the barrels will constitute the frame of the product. while the metal rings (hoops) will be used as supporting brackets. All screws are inbedded in the staves and topped off with glue and then finally covered with walnut plugs. A metal plate will be affixed to the product with the name of the designer, year of production and a sequential number. The final touch will be applying bee wax to the entire product and then smoothened with a lamb wool skin. Now you have reclaimed material, recycled and up-cycled to a piece of art to be enjoyed for a life time.

What makes your business stand out?

Eco-friendly concept. Eliminating "waste-to-landfill". Create functional art out of discarded material. To provide a venue where artists can come together to create, learn, inspire and exchange ideas for the recycling of discarded material and to follow a holistic, value-adding path to growth and prosperity.

What's the best business advice you've received?

By creating an Advisory Board from the very outset, we received expert advise in many phases of the business. This concept was acknowledged by MSNBC's program "Your Business", featuring our entire operation as well as a Board Meeting session. This video can be seen on American Express Open Forum program. The URL is posted on Facebook under "Planet Rooth Enterprises", the holding company for Barrelly Made It. Don't be shy. Always ask the question.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 9, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    Vote now
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

More Finalists

  • Vote For Me

    Alex Drew & No One

    Alex Rosenhaus
    AD & NO is a Brooklyn-born/Detroit-based design studio that designs and hand builds modern furniture and objects to lasts for generations.
    Design, Furniture & Home Accessories
  • Vote For Me


    Ashley Dedin
    AENDEE is all about giving new life to old materials. After turning old shirts into new ties and bow ties, we love to find a use for every scrap!
    Crafts, Recycled, Upcycled, Vintage Crafts
  • Vote For Me

    MIXT Studio

    Marcie Carson
    MIXT Studio is an eco-eclectic lifestyle brand by Marcie Carson. Based in Hermosa Beach CA, MIXT produces a wild array of paper & gift goods.
    Crafts, Paper Crafts
  • Vote For Me

    Keith Kreeger Studios

    Keith Kreeger
    We make functional porcelain to elevate the daily rituals of living and dining because we firmly believe that objects matter.
    Crafts, Ceramics, Pottery & Glass