EFFIE'S PAPER :: STATIONERY & WHATNOT
KALYN JOHNSON CHANDLER
Tell us about your business.Based in New York City, effie’s paper was created by former Wall Street lawyer, Kalyn Johnson Chandler, to infuse style into the somewhat staid stationery market. Despite our reliance on technology, increasingly people are feeling the pinch of technology overload – texting, emails and instant messages. The pendulum is swinging as people tire of the constant stream of electronic communication; sending hand-written notes on personalized stationery is en vogue again. We believe that people should have stylish paper to send their hand-written notes on. effie’s paper is committed to providing stylish paper for stylish people. In two short years, effie’s paper has cultivated a loyal customer base and has expanded its product mix, which now includes personalized stationery as well as collection of wholesale products offerings.
What makes your business stand out?We make beautiful products that make your heart leap! What makes effie’s paper stand out from the crowd is our bright, bold, colorful design aesthetic. We love bright bold color pairings so much that we’ve extended our designs onto the backs of our flat note cards. Each card is like a piece of art that can be displayed and treasured for years to come. Our stationery will make even the most recalcitrant letter writer want to sit down and pen a hand-written note. Our hip designs, interesting fonts and chic packaging excite our customers about buying and using our stationery. The design aesthetic of effie’s paper is inspired by our Founder, Kalyn Johnson Chandler, a stationery connoisseur who couldn’t find stylish stationery that made her heart leap; she realized she couldn’t be the only one feeling this way and sought to fill a void in the market. Although named after her grandmother, Mrs. Effie Hayes, this is not your grandmother’s stationery!
What's the best business advice you've received?Listen to your customers. A mentor suggested that understanding and listening to my customers would help me to better position my brand, products and drive sales. When I started effie's paper, we only sold personalized stationery targeted for women. But, after assessing our core customer, we realized that many of the women buying our stationery were mothers, wives and significant others who were doing the shopping for everyone in their families, including the purchasing of gifts. As a result of that assessment, we now have stationery collections for men, children, tweens and teens. It was sage advice; I'm glad I finally found time to heed it!
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