American Made Since 2010

Becky Sturm

Saint Paul, Minnesota
3waybeauty is a multi-purpose beauty and grooming brand for both men, women and their dogs. Isn't beauty fun?

Tell us about your business.

3waybeauty was created by Becky Sturm, St. Paul native and owner of StormSister Spatique®, who has been in the beauty industry for more than 20 years and worked with a variety of products and potions. She knows the good, bad and ugly side of beauty and care products and with the help of other small businesses, developed the all natural, multiple purpose beauty bar bound to change the industry. Our signature bar, shhh. was developed because my clients were always losing their grooming products at the TSA check-point in the airport (there aren't any TSA restrictions for a solid). And I had grown tired of the over-marketing behind beauty and grooming(the average person wears 14 different personal grooming products each day). We need a multi-purpose, all-natural grooming brand that cares about ingredients and how they are sourced and if they are healthy for humans; cares about packaging and makes certain it is all 100% compostable and recyclable.

What makes your business stand out?

Multi-purpose beauty and grooming products that are 100% natural, sustainable with 100% compostable and recyclable packing, all made in the USA.

What's the best business advice you've received?

Hire an accountant, no matter what.

Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Crafts Finalist

    Julia Paul Pottery

    Julia Paul
    Modern, wheel-thrown tableware and one-of-a-kind art pieces based on the local landscape. Beautiful design with a soul.
    Crafts, Ceramics, Pottery & Glass
  • 2014 Crafts Finalist

    Go-Girl Knitting

    Tammy DeSanto
    Enter the World of GIANT Knitting & Crochet!
    Crafts, Fiber Crafts
  • 2014 Style Finalist

    Future Glory Co.

    Theresa Lee & Jennie Chen
    Handcrafted leather handbags and accessories made with love in San Francisco. In business to do good.
    Style, Accessories