American Made Since 2010

Becky Sturm

Saint Paul, Minnesota
3waybeauty is a multi-purpose beauty and grooming brand for both men, women and their dogs. Isn't beauty fun?

Tell us about your business.

3waybeauty was created by Becky Sturm, St. Paul native and owner of StormSister Spatique®, who has been in the beauty industry for more than 20 years and worked with a variety of products and potions. She knows the good, bad and ugly side of beauty and care products and with the help of other small businesses, developed the all natural, multiple purpose beauty bar bound to change the industry. Our signature bar, shhh. was developed because my clients were always losing their grooming products at the TSA check-point in the airport (there aren't any TSA restrictions for a solid). And I had grown tired of the over-marketing behind beauty and grooming(the average person wears 14 different personal grooming products each day). We need a multi-purpose, all-natural grooming brand that cares about ingredients and how they are sourced and if they are healthy for humans; cares about packaging and makes certain it is all 100% compostable and recyclable.

What makes your business stand out?

Multi-purpose beauty and grooming products that are 100% natural, sustainable with 100% compostable and recyclable packing, all made in the USA.

What's the best business advice you've received?

Hire an accountant, no matter what.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

    Nominate yourself
  • Judging
    June 23–Sept. 8, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    See the finalists
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

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