Bully Boy Distillers
Tell us about your business.Bully Boy Distillers is owned and operated by me (Will Willis) and my brother, Dave. We found our inspiration to start Bully Boy at Charlescote Farm, the fourth-generation farm where we grew up in Western Massachusetts. During Prohibition, our grandfather amassed an enviable collection of local artisan spirits in the farmhouse basement, serving as an informal speakeasy for friends and family. We grew up learning stovetop distilling and were always inspired by our family’s appreciation of craft spirits and traditional methods used to create them. As adults, my brother and I ventured into the corporate world for a few years, but knew our passion was in distilling – in 2011, we launched Bully Boy with the mission of honoring the tradition of artisan distilling in Massachusetts. Initially introducing unaged whiskey, rum and vodka, our nearly three-year-old company has since expanded its offerings with American Straight Whiskey and Boston Rum.
What makes your business stand out?We’re a very small, homegrown operation. We still use old-school, traditional techniques hand making each batch in a 600 liter copper pot still to deliver the best quality craft spirits. Paying particular attention to the caliber of ingredients used in our products, it’s important to us to emphasize quality over quantity. My brother and I distill and bottle the spirits ourselves. We’re able to remain hands-on and make sure that every bottle gets the care it deserves, which is important to us. We place great value in delivering the highest-quality spirits which is why we invest so much time and effort into ensuring we are producing the best product possible. Bully Boy Distillery truly is a labor of love and we’re so fortunate to have the opportunity to fulfill our dream of celebrating our family’s appreciation for craft spirits.
What's the best business advice you've received?Outsource as little as possible when you first start. Not only do you save money, but you learn every facet of your business so when you hire people you'll be able to more effectively evaluate their performance.
Mark Your Calendar
WINNERS ANNOUNCEDOct. 17, 2014
2014 Award Winner and Audience Choice Winner announced.See past Award Winners
AMERICAN MADE MEETUPNov. 7, 2014
Join Martha at the American Made Summit kickoff cocktail party.Buy Tickets Now
AMERICAN MADE SUMMITNov. 8, 2014
Don’t miss our networking event and maker lecture series in New York City.Buy Tickets Now
RENEGADE CRAFT FAIRNov. 15 - 16, 2014
Shop for holiday gifts at the Martha Stewart American Made Pavilion.Learn More