Bully Boy Distillers

American Made Since 2010

Will Willis & Dave Willis

Boston, Massachusetts
Bully Boy Distillers is Boston’s first craft distillery, producing small-batch premium spirits with an emphasis on quality ingredients.

Tell us about your business.

Bully Boy Distillers is owned and operated by me (Will Willis) and my brother, Dave. We found our inspiration to start Bully Boy at Charlescote Farm, the fourth-generation farm where we grew up in Western Massachusetts. During Prohibition, our grandfather amassed an enviable collection of local artisan spirits in the farmhouse basement, serving as an informal speakeasy for friends and family. We grew up learning stovetop distilling and were always inspired by our family’s appreciation of craft spirits and traditional methods used to create them. As adults, my brother and I ventured into the corporate world for a few years, but knew our passion was in distilling – in 2011, we launched Bully Boy with the mission of honoring the tradition of artisan distilling in Massachusetts. Initially introducing unaged whiskey, rum and vodka, our nearly three-year-old company has since expanded its offerings with American Straight Whiskey and Boston Rum.

What makes your business stand out?

We’re a very small, homegrown operation. We still use old-school, traditional techniques hand making each batch in a 600 liter copper pot still to deliver the best quality craft spirits. Paying particular attention to the caliber of ingredients used in our products, it’s important to us to emphasize quality over quantity. My brother and I distill and bottle the spirits ourselves. We’re able to remain hands-on and make sure that every bottle gets the care it deserves, which is important to us. We place great value in delivering the highest-quality spirits which is why we invest so much time and effort into ensuring we are producing the best product possible. Bully Boy Distillery truly is a labor of love and we’re so fortunate to have the opportunity to fulfill our dream of celebrating our family’s appreciation for craft spirits.

What's the best business advice you've received?

Outsource as little as possible when you first start. Not only do you save money, but you learn every facet of your business so when you hire people you'll be able to more effectively evaluate their performance.

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Style Finalist


    Scott Durfee & George Medeiros
    Consciously created organic wearable sculpture with an industrial edge that forever forges distinctive design with sustainable style!
    Style, Accessories
  • 2014 Crafts Finalist

    Soul Candy Company

    Amy Wengreen
    I create ceramic stones, Soul Candy. Handheld Soulful Reminders of the Beauty of Life. Art, color, & positivity you can carry with you everyday.
    Crafts, Ceramics, Pottery & Glass
  • 2014 Design Finalist

    Wreathink Gifting

    Andretta Ross
    Handmade and eco-friendly felt flower wreaths that can be custom designed to match any season or decor.
    Design, Floral & Event Design