The Memo Bandit

American Made Since 2011

Nina Choi

Astoria, New York
I use stationery to create a playground for the sender and receiver to interact with each other over long distances. I create an experience.

Tell us about your business.

It's been my dream to have a stationery company. It began when I started keeping a journal when I was 10. When I think about my greeting cards, I like to think beyond paper and more about an interaction or even what can fit in an envelope. I'm hoping to grow my business beyond greeting cards into an online e-commerce messaging base where I can push how sentiments are sent electronically.

What makes your business stand out?

My business is unique because while greeting cards are a sentiment themselves, I go beyond what's 2 dimensional by having both parties interact with each piece. Whether it's by trying to decode a card, to putting it together, to even sending it back to the receiver - these cards have encouraged people to share their ideas / love creatively and openly - particularly if one party has had difficulty sharing emotionally before.

What's the best business advice you've received?

1. If you don't have buyers, you don't have a business. This has applied to some of my more complex designs. I've learned that if people don't get it right away, they don't buy. 2. Pay attention to what is really selling and focus on that aspect of your business. Kind of similar to the first, but different in the sense that sometimes, I think it's easy to get stuck on one thing. Profit is also important. It's hard to remember that when you're more of an artist and less of a business person.

Mark Your Calendar

    Aug. 31, 2015

    Final day for entering the Audience Choice Award competition.

    Oct. 19, 2015

    Final day to cast your vote for your favorite makers.

    Oct. 23, 2015

    2015 Editors' Award Winners and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2015

    Don’t miss our networking event and maker lecture series in New York City. Tickets are available now.

    Discover the American Made Summit

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