advertisement

advertisement

advertisement

advertisement

Owl's Brew

American Made Since 2013

Jennie Ripps & Maria Littlefield

New York, New York
Owl’s Brew is the first ever tea “crafted for cocktails” Our artisanal mixers are fresh-brewed in micro-batches with whole spices and fruits.
Food,

Tell us about your business.

We started with a love for tea and a great idea - a fresher, funner, “wiser” way to imbibe. We were frustrated with the mixers on the market, and had expertise in tea - our other business is a looseleaf tea company with a focus on custom-blending. We fine-tuned our favorite cocktail blends through pouring tea cocktails at events throughout the US, ranging from OCRF’s Super Saturday charity event in Watermill, NY to the premiere of Austenland in Hollywood. Once we had the perfect brews to bottle, we searched America for the ideal place to produce Owl’s Brew. Time and again, we came up against the issue that it was easier to mimic the taste of our blends through using artificial flavors. Finally, we found a home in Vermont, where our tea is fresh-brewed in huge kettles, nothing added. Iced tea is as all-American as it gets. We think Owl’s Brew will be a cocktail pioneer with its focus on whole, natural ingredients, and low sugar content. We’re reinventing a classic!

What makes your business stand out?

Firstly, we are creating a new category for beverage, which is extremely exciting, rewarding, and challenging. Our approach to mixers is new and fresh, and we are changing the way that people consume tea. We are focused on making refreshing and delicious flavors using an all natural product. We are also jazzed about making tea cool and accessible. Our tea mixers "keep it real" - we only use whole fruits and spices in our tea, and never "paint" artificial or natural flavors (which are actually often synthetic) onto our blends. This allows us to offer an antioxidant-rich beverage crafted to be paired with spirits, but which can also be served as a mocktail. Our consumers rest assured that they are getting real ginger, strawberries, or coconut in every Brew. Our tea mixers are flavorful reinventions of classic and contemporary cocktails, and our clients “drink wise” with every scrumptious sip.

What's the best business advice you've received?

It’s never too early to support a cause. When we started out, we really wanted to support several initiatives: 1) charitable institutions in the countries where our tea was sourced from 2) our NYC community, and 3) education and knowledge (our Owl logo is a giveaway that we really care about being “wise”!) However, we felt that we weren’t big enough to effectuate change, and that charities might even laugh at us, as we were a start-up, with big dreams but mini-budgets. Owl’s Brew proudly graduated from Goldman Sachs’ TBF Cohort of 10,000 Small Businesses this March, and one key learning was “if you want to support a cause, build it into your company’s DNA early”. This gave us the confidence to reach out to potential partners. We are now honored to be able to say that we give a percentage of sales to the Patrick Chege Orphanage, a charity that is based out of Kenya; and that we are just embarking on an initiative to support the New York Public Library.
Advertisement

Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Crafts Finalist

    The Bard's Cards

    Susan Meyer
    The Bard's Cards is a Shakespeare-themed greeting card line designed, printed, packaged, and in all other ways birthed, in Austin, Texas.
    Crafts, Paper Crafts
  • 2014 Food Finalist

    Kinderhook Snacks

    Katie Horn & Marie Stratton
    Kinderhook Snacks is an artisan snack company that crafts innovative and delicious sweet and savory snacks in the heart of Baltimore City.
    Food, Sweets & Baked Goods
  • 2014 Style Finalist

    Hackwith Design House

    Lisa Hackwith
    Specializing in limited-edition clothing made in MN, HDH is unique, comfortable, and designed to last while being a go-to favorite of your closet
    Style, Fashion

advertisement

advertisement