Marge Granola

American Made Since 2010

Megan Gordon

Seattle, Washington
Mornings are important. That's why we've created a line of three flavors of granola to celebrate delicious, healthy beginnings. Over and over.

Tell us about your business.

I began Marge in the San Francisco Bay Area in 2010 as more of a full service baking company. When I moved to Seattle a year later, I decided to focus solely on the granola as it's what customers were responding to the most. People were thrilled to have a granola that was loaded with nuts and seeds -- that was interesting, delicious and yet still packed with whole-grain nutrition. My process is relatively simple: we have a kitchen in downtown Seattle and a small staff that produces the granola fresh each week. We sell the product online, to various grocers and food shops around the country and at local farmers markets. Where will the business go from here? We're looking to further develop the line to include granola bars and bulk granola for online customers, and we're exploring a new line of cereals including muesli and porridge (a must for winters in Seattle). We want to expand our distribution, too, to reach as many homes as we can.

What makes your business stand out?

Marge Granola is different from a lot of store-bought brands in that we don't use any refined sugar. In fact, our granola boasts about 2/3 less sugar than most granolas on the shelf -- something we're exceedingly proud of. We bake our granola with a blend of olive oil, which gives it that characteristic toastiness our customers have come to know and love; organic maple syrup; and a signature blend of warm spices. We have three flavors in our current line (Original, Apricot/Pistachio, Hazelnut/Cacao Nib). Each are loaded with nuts and seeds -- the true opposite of boring granola. Last, we're proud to use local, Pacific Northwest ingredients (oats, hazelnuts, dried blueberries and cranberries, and pumpkin seeds) whenever possible.

What's the best business advice you've received?

Get comfortable with the numbers behind the business right away. It's fine to be a creative. It's fine to love making the product that you become known for, but at the end of the day if you're not comfortable with the numbers and how they all play out ... it's possible your business won't have legs in a year's time. I got into baking because I loved making something tangible with my hands and feeding people, but that alone won't make a business. And I know that now, but wish I'd listened two years ago to everyone who passed that piece of advice along. Now, a glass of wine + a costing spreadsheet = a good Saturday night.

Comments (0)


Mark Your Calendar

    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Style Finalist

    Son of Søren

    Suzie Sorenson
    Son of Søren is a love letter to the history of menswear, vintage Americana, and the Nordic style inspired by my family’s name.
    Style, Fashion
  • 2014 Crafts Finalist

    Kristin Tate

    Kristin Tate
    I create printed and handmade goods for retail. I have a quirky, cartoonish style that fits customers of all ages.
    Crafts, Paper Crafts
  • 2014 Crafts Finalist

    Noteworthy Paper & Press

    Taylor Valliant
    We are a boutique & letterpress studio founded to share our passion for beautiful stationery, promoting creativity and style in everyday objects.
    Crafts, Paper Crafts