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LV Wood

American Made Since 1985

James Caroll II

New York, New York
LV Wood produces custom wood floors, walls and ceilings. Our custom products are made by hand, of domestic wood species, here in the USA.

Tell us about your business.

What is now LV Wood was founded by my father in Buffalo NY. After having worked as a master antique refinisher, my father developed a true reverence for wood. In the early 1980’s he noticed the rising trend in wood flooring, watching as it gained in popularity over carpet and linoleum. In 1985 he opened Buffalo Hardwood in a modest storefront on Hertel Avenue in Buffalo. With his wife and partner Carolyn at his side, Pops and CC, as we affectionately called them, placed the company atop the wood flooring industry with unique, high end work. In 2008 I moved from Buffalo to NYC to open our store in the flat iron district, starting another chapter in our story. Today my sister and I run the company together, her back in our Buffalo headquarters and myself here in NYC. We are guided by the principals pops left for us, kindness to our clients, courage in our industry, and generosity to our community and the environment.

What makes your business stand out?

We are one of the few wood flooring and surface manufacturers that makes the products 100% in the USA, out of all domestic woods. No exotic or rainforest woods are used in our production, ever. We also stain & finish all of our custom products by hand, which affords us an exceptionally high level of creative freedom, and artistic range.

What's the best business advice you've received?

My father taught us that, in order to be successful, you must be kind, you must be courageous, and you must be generous.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

  • 2014 Audience Choice Winner
    Self taught metal artist opened up a gallery on bridge-less low country island 13+ years ago to specialize in handcrafting coastal sculptures.
    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Design Finalist

    Alibi Interiors

    Chris Curtis & Paige Shanahan
    Alibi Interiors salvages, reclaims, and repurposes any and all wood because we can make it beautiful again. Enjoy.
    Design, Furniture & Home Accessories
  • 2014 Style Finalist

    Hand in Hand Soap

    Courtney Apple & Bill Glaab
    Hand in Hand is an eco-friendly beauty brand w/ a social mission. For every product purchased, a bar of soap & a month of clean water is donated.
    Style, Beauty
  • 2014 Food Finalist

    Waxing Kara

    Kara Brook
    Premium line of food, home and body products that we call “Bee Inspired Goods” made with honey, wax and lavender from our farm by hand.
    Food, Agriculture & Sustainability

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