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rouge + whimsy

American Made Since 2011

Erika Riggs

Seattle, Washington
Handmade made modern is my mantra. Rouge + whimsy features bold colors and classic prints paired with luscious leathers in a current design.

Tell us about your business.

From a very young age, I was enamored by sewing and fabric. My mother and I would sneak off to the fabric store after dinner, where we would spend house examining fabrics and pouring over pattern books. Fast-forward to my first job out of college, where I was largely unhappy. I bought my own sewing machine off Craigslist and began experimenting with my own creations. A few patterns and tote bags later, I saw an opportunity to turn this into more than a hobby. This is just my second year and I am constantly learning about the process-- pattern design, fabric choice and manufacturing, but more than that, I'm learning about myself and what it means to be pursuing a creative business.

What makes your business stand out?

Handmade doesn't have to mean unfashionable. I'm someone who loves clothes and accessories and I channel that into each of my designs. But I'm also someone who believes in connecting with the greater world, which is why I've recently launched "Give 10" at rouge + whimsy, which means that 10 percent of each sale goes to support women's health, small-business and education reform through the non-profit World Vision.

What's the best business advice you've received?

The best business advice came from the woman who started the whole fabric and sewing obsession: my own mother. She has always told me to stick to making what I like, and follow what I believe in. Setting a business up on anything less that your own ideas, your own spark and beliefs isn't worth it.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

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    Crafts, Recycled, Upcycled, Vintage Crafts
  • 2014 Design Finalist

    Earlywood

    Brad Bernhart
    Earlywood designs and handcrafts heirloom-quality hardwood kitchen utensils and cutting boards. Every single Earlywood item is made in Montana.
    Design, Furniture & Home Accessories
  • 2014 Food Finalist

    Kids Gone Raw

    Elizabeth Fraser & Maggie Knowles
    Plant-Based Organic Eats from Maine that inspire families to Live. Life. Uncooked. From chocolate to kale chips we want you to rawk.
    Food, Agriculture & Sustainability
  • 2014 Style Finalist
    Ever wanted better looking, better feeling facial hair? Look no further than Detroit Beard Collective! Better Beards are Built in DETROIT!
    Style, Beauty

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