Jasmine Tea Designs

American Made Since 2009

Diana Shiraishi

Folsom, California
Jasmine Tea Designs is an intimate boutique of hand crafted beaded and kumihimo jewelry.

Tell us about your business.

After shopping for jewelry to compliment a favorite scarf and not finding exactly what she envisioned, Diana thought she would check out the local bead shop and see if she could make something herself. That was the fall of 2008 and by the following fall Diana started Jasmine Tea Designs offering her one-of-a-kind handcrafted jewelry. Diana has always been creative and credits her mother for the gift of wanting to create something hand made and personal. Diana's mother taught her to sew, knit and crochet at an early age. During Diana's teen years her mother opened the neighborhood florist and that started Diana on a twenty year career as a floral designer. Diana's professional and diverse career as a floral designer, trim purchasing agent and print production manager have served her well in the endeavor to apply her experience to jewelry design. Layout, color and texture applied with attention to quality and detail unite Diana's skill set when she creates her jewelry.

What makes your business stand out?

Diana's travels with her husband Toru have taken her to many U.S. cities, the Hawaiian Island, Costa Rica, Malaysia and Japan. They have been the source of inspiration for many of Diana's jewelry pieces. Toru being of Japanese descent has greatly influenced Diana to learn more about the culture, county and art forms. As such Diana was inspired to design jewelry using the ancient Japanese braiding technique of kumihimo. You can easily say that Diana gathers the experience of her life to influence her jewelry designs; the basic premise of kumihimo simply means 'the gathering of threads.' Diana's vision for Jasmine Tea Designs is that of an intimate boutique of hand crafted beaded and kumihimo jewelry. 'My designs reflect the inspiration I find in nature, art, and memories from my childhood.'

What's the best business advice you've received?

Allow yourself to evolve. Making mistakes or having set backs will be part of the process. If you listen to the good you have to listen to the bad...believe in yourself.

Mark Your Calendar

  • Nominations
    June 3–Aug. 29, 2014

    Nominate yourself or other aspiring makers.

  • Judging
    June 23–Sept. 9, 2014

    Judges will select finalists throughout this period.

    Meet the judges
  • Online Voting
    Sept. 15–Oct. 13, 2014

    Vote for your favorite American makers.

    See the finalists
  • Winners Announced
    Oct. 17, 2014

    2014 Award Winners and Audience Choice Winner announced.

    See past Award Winners
  • American Made Event
    Nov. 7–8, 2014

    Join us for our annual event in New York City.

    Buy tickets now

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