Rachel O's

American Made Since 2010

Rachel Ourada

Omaha, Nebraska
I love creating totally unique jewelry from scratch. I design the fabric for my fabric button jewelry and I make all my tatted lace by hand.

Tell us about your business.

I am a one woman business from Omaha, Nebraska. I design and create original fabric button jewelry, handmade lace necklaces, artwork and more. I've always been a maker. I love working with my hands and being creative. I strive to make things that are different from everything else out there. I started out by opening a simple etsy store. I used it to test and to learn. Now in addition to selling online, my products are available in boutiques and galleries across the country. My favorite products are my fabric button earrings. These simple pieces of jewelry are the culmination of everything I've learned over the years. They encompass my design and crafting skills paired with my business experience. I'm so proud of this line of jewelry. In the future, I see my fabric button jewelry line expanding. I want to make them available in every city across the USA and expand around the world.

What makes your business stand out?

I put my own design touches on everything I make. If it is customizable, I customize it. If it isn't, I figure out how to make it my own. I design my own fabric to create my fabric button jewelry. I take great care to create designs that make people smile. I see every piece as a tiny canvas and an opportunity to brighten someone's day. If I can't make something totally original, it isn't worth doing. I don't want to merely repeat someone else's hard work. I want my work to stand on it's own, for it to be instantly definable as mine.

What's the best business advice you've received?

Do it. Do it now. For years, I fell prey to the idea that I had to achieve perfection before I launched my business. I thought that I had to have all the answers, have a perfect product, impeccable design, and a 10 year business plan set in stone. After years of wasting away in dead end jobs, only dreaming of a future that was MINE, I realized that perfection was not going to happen. If I wanted Rachel O's to happen, I was going to make it happen now. I dropped everything and started DOING IT. Was everything perfect? NO. Did I make mistakes. Yes, very probably. But was it working? Yes. Yes it was. I'm now a small business owner. It's more rewarding than I could have imagined. For the first time in years, I feel proud of what I do, and I'm happy with where I'm going.

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