Porter Lyons

American Made Since 2012

Ashley Porter

New Orleans, Louisiana
PL believes in preserving culture through design. The first collection is inspired by the Bayou with proceeds aiding wetland preservation.

Tell us about your business.

I originally moved down to New Orleans to source Alligator from the Bayou to start a line of exotic belts. It quickly transformed into a jewelry & accessory business once I discovered the backbones underneath the skin on the Alligator. I realized I had more creative license with jewelry and it vastly widened my target market. One of my core advantages is that I make everything and have built my supply chain with microscopic focus to detail and I' aware of where every piece of jewelry that I put out comes from. I build each piece with a story that educates the customer about a specific aspect of New Orleans & Bayou culture. I use raw materials from alligator teeth to agate which is Louisiana's state mineral. I also give 5% of proceeds back to The Coalition to Restore Coastal Louisiana. I plan to turn Porter Lyons into a lifestyle brand, staying true to my mission of aiding different relief efforts based on which culture the item is inspired by. Culture. Care. Create.

What's the best business advice you've received?

Work efficiently and know where to delegate.

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