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Lady Gatsby

American Made Since 2012

Martha Muthoni

Los Angeles, California
Designing and creating handmade natural soap and bath products that make life a little lovelier.

Tell us about your business.

Lady Gatsby is the story of an idea that traditions of using all natural ingredients to make soap and other bath products can reflect a sense of luxuriousness and glamour. With help from mother nature, we bring handmade natural soaps with aromatic scents to relax the mind, bath soaks to ease aches and lotions to help moisturize sensitive skin. An exhaustive, slightly obsessive search trying to find simple bath products and gifts that are handmade with luxurious, all natural unique ingredients (organic spices, herbal teas), and wrapped to delight, inspired our little idea. Growing up in Kenya, experiencing a mix of grandma’s organic lifestyle, traditional apothecary techniques and mom’s DIY egg facial masks, oatmeal scrubs and avocado hair treatments is the beautiful mess in between. We are convinced that beauty should have a natural way about itself. We at Lady Gatsby are all about handmade, all natural at-home spa treatment pampering and living well.

What makes your business stand out?

A commitment to providing an unparalleled bathing & skin-care experience, using only nature's most treasured ingredients to fashion a unique artisanal range of day-to-day essentials, all handmade in USA. We’ve said no to icky parabens, cheap fillers, genetically-modified-whatevers and artificial fragrances in our products. A yes to good-for-your skin, all-natural ingredients and a jolt of pretty packaging. Plus, everything is tested on people, not animals. The kitchen is our perfect playground, hey, the last time we ran out of lip gloss, we substituted with a few dabs of olive oil. We think of ourselves as experimental, greeny-chic, preppy-meets hippie. Lady Gatsby promotes healthy living! And don’t worry, we’re not going to make you whip up a batch of egg-whites & oatmeal.

What's the best business advice you've received?

Design and create products that you would be thrilled to give, get or send.
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Mark Your Calendar

  • WINNERS ANNOUNCED
    Oct. 17, 2014

    2014 Award Winner and Audience Choice Winner announced.

    See past Award Winners
  • AMERICAN MADE MEETUP
    Nov. 7, 2014

    Join Martha at the American Made Summit kickoff cocktail party.

    Buy Tickets Now
  • AMERICAN MADE SUMMIT
    Nov. 8, 2014

    Don’t miss our networking event and maker lecture series in New York City.

    Buy Tickets Now
  • RENEGADE CRAFT FAIR
    Nov. 15 - 16, 2014

    Shop for holiday gifts at the Martha Stewart American Made Pavilion.

    Learn More

More Finalists

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  • 2014 Design Finalist

    Design for Serenity

    Laura Eubanks
    How many people do you know who can make their living gluing succulents to pumpkins? I can, and I do!
    Design, Floral & Event Design
  • 2014 Style Finalist

    BLACK HOUSE PROJECT

    Nigel R. Reyes
    My Mission is to create high quality durable goods that are individually handmade with the highest attention to detail and craftsmanship.
    Style, Accessories
  • 2014 Food Finalist

    Tradestone Confections

    Chip Roman & Fred Ortega
    Tradestone Confections are artisan chocolates, delicious confections and gourmet goodies handcrafted by Chefs Chip Roman and Fred Ortega.
    Food, Sweets & Baked Goods

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